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Wednesday, October 8, 2008
Titleist Introduces New Tour-Proven 909 Series Drivers Three Different Models to Satisfy Performance Preferences of Better Players and Aspiring Golfers
Fairhaven, MA (October 7, 2008) - Adding another chapter to its successful history of creating high performance drivers for players competing across the worldwide professional tours, club professionals, better players and aspiring golfers, Titleist introduces the new 909 line of drivers. A three driver family, the 909 DComp, 909D2 and 909D3 models feature a modern high performance chassis with tour approved profiles engineered to meet and exceed the performance requirements of skilled players. Each 909 driver is engineered with its own precisely positioned center of gravity to produce distinct launch conditions and ball flights. The result gives Titleist the ability to offer a new level of precision driver fitting to maximize distance potential and improve overall driving performance. "Prior to the 909 driver development project, we conducted extensive testing with tour and club professionals, and better playing amateur golfers," said Dan Stone, Vice President, Research and Development, Titleist Golf Clubs. "The research showed there is a significant variation in swing speeds and angles of attack when delivering the club to impact. It was clear from this research that different players require different performance characteristics from their driver head in order to maximize distance. Ultimately, we designed three distinct drivers to meet the launch requirements and ball flight preferences across all better player swing variations." Titleist 909 drivers deliver superior looks, feel and sound along with the core performance requirements that have made Titleist titanium drivers one of the top choices of tour players, PGA club professionals, and top competitive amateurs for more than a decade. Titleist 909 drivers are designed with center of gravity locations that are deeper and lower than those of any previous generation Titleist driver models. This evolution results in greater club head stability through impact, solid feel, improved initial launch conditions and superior downrange performance. "Our mission is to provide products that will allow better players to play their best," said Steve Pelisek, General Manager Titleist Golf Clubs. "In terms of performance, the new 909s are our most technologically advanced for launch, ball flight, sound and solid feel. When you also consider the advancements we continue to make in club fitting expertise with the new SureFit Interchangeable Fitting System, we have the ability to optimize driving performance for virtually every golfer in our target audience." TITLEIST 909 DRIVERS DESIGN AND TECHNOLOGY MODERN CHASSIS WITH A DEEPER, LOWER CG: Titleist 909 drivers unite three distinct club head shapes with center of gravity locations that are deeper and lower than the CG locations of previous generation Titleist drivers, resulting in greater club head stability through impact, improved launch conditions and superior downrange performance. INTERNALLY MILLED FACE INSERT: The 909's feature an internally milled face insert that incorporates variable thickness design. A thicker, centrally located trapezoidal shape is surrounded by a thinner perimeter area, which maximizes ball speed across the face of the club. ACOUSTICALLY TUNED STRUCTURE: A crucial component of feel is sound. Through acoustic research and testing, the soles of the 909 drivers were curved to exact specifications and incorporate reinforcing pockets as well as an internal rib to produce the solid, tuned auditory feedback that better players desire. TITANIUM BLIND BORE HOSEL: The new blind bore hosel design of the 909 drivers saves internal weight allowing it to be placed low and deep in the swingweight screw to optimize the CG location. The all titanium blind bore hosel provides solid feel and allows for more custom shaft options. SUREFIT SWINGWEIGHT SCREW: The factory installed SureFit swingweight screw allows precise head to shaft matching improving the balance of the product and aids in positioning the CG low and deep in the 909 club head. The Surefit Swingweight Screw options in the SureFit System and allows the fitter to better match the headweight to the club length and shaft balance point during the fitting process. 909 HIGH PERFORMANCE DRIVERS TITLEIST 909 DCOMP: The 909 DComp is a full pear profile, 460cc composite driver that has been tour validated for looks, sound and feel. The low density composite crown positions the CG low, providing a higher launch ball flight without increased spin. The 909 DComp has the largest profile, deepest and lowest CG location and the highest MOI in the 909 series. The 909 DComp produces high launch with low to mid spin performance. TITLEIST 909D2: The 909D2 features a tour validated 460cc head design. Its full pear profile creates a mid-depth CG for stability and improved distance on off-center hits while maintaining workability. The 909D2's mid face depth provides launch confidence and preferred set up appearance for many players and produces mid launch, low-mid spin performance. TITLEIST 909D3: The 909D3 features a deep face, 440cc head design with a classic pear shape profile and traditional set up appearance. The 909D3 possesses the most forward CG position in the 909 series, producing mid launch, low spin performance. The 909D3 offers the greatest degree of workability, shot and trajectory control. TITLEIST 909 STOCK SHAFTS: The stock shafts in the 909 DComp are the Titleist Matrix Ozik XCon-5 (62g) and XCon-6 (66g) featuring X axis control technology to provide a bending stiffness profile that encourages high launch without excess spin. The XCon-5 features a medium-soft tip and mid-low flex point for medium-high trajectory. The XCon-6 is tip stiff, with a mid-high flex point and medium trajectory. The stock shafts in the 909D2 and 909D3 are the Titleist Aldila Voodoo and Titleist Diamana Blue 65. The Titleist Aldila Voodoo is 72g, has 3.3 degrees of torque, medium-stiff tip, with a mid-high flex point and medium trajectory. It features an internal spiral rib technology for added stability and solid feel. The Titleist Diamana Blue is a 65g shaft, with a medium tip, mid flex point and medium trajectory. The Diamana design utilizes 20 unique types of graphite material. SUREFIT DRIVER FITTING SYSTEM: In the Fall of 2008, Titleist will expand its SureFit Fitting System to include the new 909 drivers. The SureFit driver fitting system features interchangeable heads, shafts and swingweight screws to provide a large number of fitting club combinations that can be assembled during the fitting process to closely duplicate what will be built in manufacturing. The standard SureFit Driver System includes seven driver heads and 16 shafts, resulting in 112 potential fitting club combinations. The standard SureFit Driver System includes 909DComp, 909D2 and 909D3 driver heads and the following shafts: Aldila DVS, Aldila Voodoo, Diamana Blue 65, Mitsubishi Bassara 45, GDI YSQ6, Grafalloy Prolaunch Red, Mitsubishi Javlnfx M7, Ozik XCon-5, Ozik XCon-6, and UST Proforce V2. ON TOUR: Like all high performance Titleist-branded golf clubs, the new 909 drivers are not introduced to the marketplace until they are thoroughly player tested at Titleist's state-of-the art Oceanside Test Facility. Further, they must be successfully seeded and performance-validated with the world's most discerning and influential golfers, those who play for a living on the worldwide professional tours, those who teach and grow the game of golf, and better-playing amateurs. It is among this group of elite golfers that the Titleist 909 drivers have already begun to prove their metal. Titleist 909 drivers were officially introduced on the PGA Tour in June, at the U.S. Open. Titleist brand ambassadors Chez Reavie and Parker McLachlin were the first to win with the new drivers when they captured the RBC Canadian Open and Legends Reno-Tahoe Open, respectively, in consecutive weeks playing the new 909D2 model. Reavie won in wire-to-wire fashion, thanks in large part to his consistent driving, hitting 79% of the fairways for the week. McLachlin won by a seven-shot margin, tying the course record with a 10-under 62 in the second round and establishing a new 54-hole record at 20-under par. It was the first career victory for both players. Most recently, Gonzalo Fernandez-Castano captured the prestigious British Masters on the PGA European Tour in a playoff, the first time he played the 909D3 in competition. Since seeding began with PGA TOUR players in June, 909 has become the most played Titleist driver in competition. Inclusive of Reavie and McLachlin, more than 20 players have chosen to play the 909D2, including Adam Scott, Zach Johnson, Ryuji Imada, Arron Oberholser, Dudley Hart, John Merrick, Troy Matteson, Brett Quigley and Bill Haas. Steve Stricker, Davis Love III, Tom Pernice, Jr., Tommy Armour III, Johnson Wagner, Robert Gamez and Greg Kraft are among those who have opted for the 909D3, while Nicholas Thompson was the first to play the 909 DComp in competition at the BMW Championship. PRICE AND AVAILABILITY The new Titleist Pro Titanium 909 drivers will begin shipping to golf shops in early November and are available in multiple loft and shaft combinations both right and left hand. The suggested retail price for the 909D2 and 909D3 is $499. The suggested retail price for the 909 DComp is $549. For more information about the family of Titleist 909 drivers, shaft matrices and performance comparisons, please visit the Titleist 909 Drivers page at Titleist.com. |
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Wednesday, June 18, 2008
Three (3) new Titleist 909 drivers:
Three new models of 909 Titleist drivers that are scheduled to be available in the fall made their U.S. PGA Tour debut at the U.S. Open last week.
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A third model, the 909DComp, was not introduced to professionals at the U.S. Open and will probably make its debut in the next couple of weeks. That driver model will have a 460cc multi-material titanium head that produces higher launch and mid-range spin.
Many of Titleist's top pros gave the new driver a try in practice or on the range, including Adam Scott, Steve Stricker, Brett Quigley and D.J. Trahan.
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Tuesday, January 29, 2008
Titleist Introduces Advanced Performance Four Model Iron Family
Focus on Feel and Performance with New Titleist AP1, AP2, ZB Forged and ZM Forged Irons
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"We designed these irons with a focus on feel and performance," said Jeff Harmet, President, Cobra Golf and Titleist Clubs. "The Titleist iron audience ranges from world-class Tour players to aspiring golfers who demand performance with great feel. Each of our new irons is clearly positioned and provides best in class performance for its intended target golfer."
Following extensive research with a wide range of golfers, Titleist discovered clearly defined average ball speed gaps of approximately 10 miles per hour between Tour players, club professionals and low single digit handicap amateurs, and high single digit to low double digit amateurs.
"It is important to note that average ball speed gaps between player groups have widened over the years," said Harmet. "The average ball speed of a PGA Tour player is 165+ miles per hour, while the average ball speed of a 5-9 handicap player is 145 mph – a 20+ mph difference. As a result of our research, we have designed four distinct irons that will focus on performance and feel and optimize launch conditions and ball flight based on the targeted players' ball speed range."
"The advanced dual cavity design and multi-material construction of the new Titleist AP1 and AP2 irons utilizing a dense tungsten nickel alloy in the back and sole allowed us to optimize launch conditions for a larger range of swing speeds from Tour player to aspiring golfer," said Dan Stone, Vice President, Research and Development, Titleist Golf Clubs. "We were able to do this while maintaining the traditional soft yet solid 'Titleist feel' that players have come to expect from Titleist irons."
FEATURES AND BENEFITS OF TITLEIST AP IRON LINE:
The new AP family is the most technologically advanced irons that Titleist has ever produced. The AP1 and AP2 feature contemporary technology with traditional Titleist feel for the better and aspiring player. The AP stands for Advanced Performance, and the new irons deliver on that promise.
AP1 IRONS
- Overview/Player Profile: Titleist AP1 Irons are advanced performance, multi-material, dual cavity, contemporary cast irons providing looks, feel, shot control, and higher flight with forgiveness. Titleist AP1 Irons target the skilled golfer with enough performance to easily reach the aspiring serious golfer. High-tech design and construction deliver outstanding performance.
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- Price/Availability: Available in both right and left hand beginning March 15, 2008, with a suggested retail price of $100 per club/steel and $125 per club/graphite.
AP2 IRONS
- Overview/Player Profile: Titleist AP2 Irons are advanced performance, multi-material, dual cavity, chrome plated technical forging for the skilled, single digit golfer who wants contemporary iron technology with traditional solid feel, looks and shot control.
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- Price/Availability: Available in both right and left hand beginning March 15, 2008, with a suggested retail price of $142 per club/steel and $167 per club/graphite.
FEATURES AND BENEFITS OF TITLEIST ZB AND ZM FORGED IRONS
The new Z Forged family continues the Titleist legacy of designing and producing forged irons with superior shot control for the best professional players and competitive amateurs in the world. The ZB Forged is a blended cavity-to-muscle back set of traditional forgings, while the ZM Forged is a traditional muscle back iron. The Z shaped back design of the iron moves weight from the heel to toe centering the CG for solid feel, consistent ball speed, launch and spin. Below is a comprehensive list of Features and Benefits for the new ZB and ZM Forged irons:
- Price/Availability: Available in both right and left hand beginning March 15, 2008, with a suggested retail price of $125 per club/steel and $150 per club/graphite.
Friday, January 25, 2008
Titleist Introduces New DT Carry And DT Roll Golf Balls
Provide Two Distinct Approaches to Distance for Average and Recreational Golfers
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Fairhaven, MA (January 24, 2008) - Titleist, manufacturer of the #1 ball in golf and the industry leader in golf ball technology, introduces the new Titleist DT Carry and DT Roll golf balls, the most targeted and average player validated Titleist DT products in the microbrand's 30 plus year history. Titleist enhances the performance for DT loyalists, average and recreational golfers, as well as competitive golf ball users, by providing two distinct approaches to distance – longer distance through greater carry and longer distance through greater roll - based on the average golfer's varied and diverse launch characteristics.
"The positioning of the New DT Carry and DT Roll was derived from some of our most extensive product validation, target golfer feedback and consumer insights to date," said George Sine, Vice President, Golf Ball Marketing and Strategic Planning - Worldwide, Acushnet Company. "A common thread throughout the research was that average and recreational golfers wanted the products to speak to their needs, with distance optimization serving as the most apparent, while still providing exceptional feel for greenside control and accuracy."
"The New DT Carry and DT Roll are golf balls created by the average for the average golfer,'' said Sine. "From product to naming and packaging to advertising, the average golfer will relate to and appreciate the New DT Carry and DT Roll products as they reflect their input, recommendations and cited requirements as to how we could add more distance and performance to their games.''
Features and Benefits: Many golfers within the moderate to lower swing speed segment desire and require a shot shape, trajectory or visible point of difference toward achieving maximum distance.
The objective for the Titleist DT Carry is to provide a higher flying DT product option suited for those that prefer or require more carry to achieve more distance.
The objective for DT Roll is to provide a DT product option with a lower trajectory and more piercing ball flight suited for moderate to lower swing speed golfers that prefer or require more roll to achieve added distance. An additional benefit of the distinct performance attributes of the carry biased or roll biased offerings is the flexibility for golfers who encounter different course conditions during their travels or public venue play.
DT Carry: Longer Distance Through Greater Carry
The New DT Carry golf ball combines new, large and soft core technology with a new, high lift 252 dimple design, delivering greater carry distance through a higher ball flight for golfers with low launch.
- Large 1.595" low density, soft polybutadiene core for longer distance.
- Large dimple, 252 icosahedron design aerodynamics in four different sizes for higher ball flight and greater carry.
- Soft, Surlyn cover for increased spin and greenside control.
- New, staggered wave parting line.
- New, A.I.M. (Alignment Integrated Marking) sidestamp.
- Cut-proof guarantee.
DT Roll: Longer Distance Through Greater Roll
The New DT Roll golf ball combines new, soft and resilient core technology with a lower trajectory 392 dimple design, delivering longer distance via penetrating ball flight and greater roll.
- High velocity, 1.565" polybutadiene core for longer distance.
- Low trajectory, 392 icosahedron dimple design aerodynamics in five different sizes for lower ball flight and increased roll.
- New, staggered wave parting line.
- New, A.I.M. sidestamp.
- Soft, Surlyn cover with cut-proof guarantee.
Pricing and Availability: The New DT Carry and DT Roll golf balls will be available in golf shops beginning February 1, 2008, with a suggested retail price of $28 per dozen and a MAP of $21.99.
More Information: on the new DT Carry and/or DT Roll please visit online at www.titleist.com. .
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Thursday, December 13, 2007
Acushnet Company Cooperates with Authorities Investigating Illegal Products Being Sold On-line
Fairhaven, MA (December 11, 2007) ? Two residents of Vass, North Carolina, were charged last week by North Carolina Secretary of State Trademark investigators following an investigation that state officials believe has uncovered a major product counterfeiting operation headquartered in Moore County. Acushnet Company, which is comprised of the Titleist, FootJoy and Cobra golf equipment brands, played an integral part in the arrests by working with the North Carolina authorities. "Acushnet vigorously protects our brands and our Company's intellectual property" said Lisa Rogan, Acushnet Company trademark manager. "We conduct daily monitoring of eBay and other auction sites, which often leads to criminal investigations. We fully support the North Carolina Secretary of State's Office in this investigation." In this case, Acushnet observed counterfeit golf products in the market and conducted an internal investigation prior to presenting the matter to the N.C. Secretary of State's Office.
A two-month investigation by state and federal officers resulted in allegations that Donald G. Fondrie and Warren E. Fondrie operated an Internet-based site that sold fake brand-name golfing gear, with the counterfeit brand name products being imported from Asia, and then being sold both domestically and internationally on a "store site" on eBay, the large on-line auction company. Postal authorities monitored shipping traffic connected to the case for some time prior to the search.
Thousands of fake golf products were seized, including counterfeit Titleist, Cobra and Scotty Cameron products. In addition, other alleged counterfeit products were seized, including fake Golf Pride® golf grips and goods bearing the trademarks of Cleveland Golf, Nike, PING, Callaway Golf and TaylorMade Golf.
Both men were charged with two felony counts of possessing counterfeit trademarked goods with intent to sell the counterfeit goods. They were also charged with resisting a public officer as was a third person, Pei-I Chou, a Taiwanese national who was present at the time of the search and seizure operation conducted by Secretary of State investigators and U.S. Postal Service inspectors.
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