"The new Cobra S3 Drivers incorporate unique new face shape technologies that result in a 30% larger Sweet Zone to promote superior distance and accuracy," says Brian Zender, Senior Vice President and General Manager of COBRA-PUMA GOLF. "Through observation and intelligent design, our engineers provide golfers the first new driver technology that mirrors their typical hit patterns, giving them more distance, accuracy and forgiveness where they hit most often."
E9 Face Technology™
Most clubfaces are designed with a circular sweet spot around the center of the face, the assumption being that the center of the club is where golfers hit the ball on every shot. Cobra tested golfers hitting more than 25,000 shots and discovered something different. They hit shots across the face in a canted, elliptical pattern that wasn't always in the center. In fact, 99% of shots hit by golfers were in this elliptical pattern from the low heel to the high toe. So we redesigned the clubface to take advantage of this phenomenon - resulting in Cobra's new E9 Face Technology with a 30% larger Sweet Zone.
"We looked at tens of thousands of hits across the driver clubface and saw a distinct ball impact pattern from the low heel to high toe," says Tom Preece, Vice President of Research and Development for Cobra Golf. "E9 Face Technology maximizes distance and accuracy from any point on the clubface, especially where golfers hit most often."
COBRA S3 DRIVER
The Cobra S3 Driver's 6-4 titanium clubhead combines with the all-new E9 Face Technology, to create a 30% larger Sweet Zone on the clubface, which in turn provides golfers with more distance, accuracy and forgiveness off the tee. The new taller, elliptical face shape encompasses ball impact patterns, to increase ball speed where golfers hit most often.
The Cobra S3 Driver also features Cobra's popular Adjustable Flight Technology (AFT), which allows golfers to easily dial in their optimal ball flight for maximum distance and accuracy.
E9 Face Technology™
• A taller, elliptical face and beveled perimeter create a 30% larger Sweet Zone for increased distance, accuracy and forgiveness.
Adjustable Flight Technology (AFT)™
• Three simple face-angle settings (Open, Neutral and Closed) optimize ball flight for increased distance and improved accuracy.
High-Performance Fujikura Blur™ Shaft
• A lightweight shaft with CAGE technology, proprietary finish, and thin carbon interweave.
The Cobra S3 Driver (MSRP $375) is available in lofts of 8.5°, 9.5°, 10.5° and 11.5° in men's right-handed, and 9.5° and 10.5° in men's left-handed, with a Fujikura Blur TX 005 or TX 006 shaft, in choice of X (65g), S (65g), R (65g) or Lite (55g) flexes, as well as with a Cobra/Golf Pride grip. A women's version is also offered in a 13.5° loft and Fujikura Blur TX 004 shaft in Women's (49g) flex.
COBRA S3 MAX DRIVER
The Cobra S3 Max Driver also has a 6-4 titanium clubhead and clubface, replete with E9 Face Technology. It differs from the Cobra S3 Driver in that its offset design helps golfers straighten out slices and fades, thus maximizing forgiveness and distance. Most golfers will find they can easily achieve draw bias ball flight and high launch with the Cobra S3 Max Driver. And the unique crown design uses visual cues to help golfers aim and keep the club on the desired swing path.
E9 Face Technology™
Ÿ A taller, elliptical face and beveled perimeter create a 30% larger Sweet Zone for increased distance, accuracy and forgiveness.
Offset Design
Ÿ Promotes maximum draw bias (anti-slice), which provides a square face at impact for longer, more consistent drives.
Crown Alignment Design
Ÿ Visual cues at address ensure proper alignment with target and help keep club on desired swing path.
High-Performance Fujikura Blur™ Shaft
Ÿ A lightweight shaft with CAGE technology, proprietary finish, and thin carbon interweave.
The Cobra S3 Max Driver (MSRP $325) is available in lofts of 9.5°, 10.5° and 11.5° in men's right-handed, and 11.5° in men's left-handed, with a Fujikura Blur TX 005 shaft, in choice of S (58g), R (58g) or Lite (55g) flexes, as well as with a Cobra/Golf Pride grip. A women's version is also offered in a 15° loft and Fujikura Blur TX 004 shaft in Women's (49g) flex.
New Cobra S3 and Cobra S3 Max Drivers will be available at retail Feb. 11, 2011. The Cobra S3 Drivers join Cobra's award-winning ZL Driver and the Limited Edition white ZL Driver in Cobra's 2011 driver line-up.
For more information about Cobra's COBRA S3 Driver and COBRA S3 Max Driver, visit www.cobragolf.com
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Thirty-five years ago, Cobra launched the original Baffler utility metal and it still has its place in today’s game. It has evolved during that time, as anything must in order to adapt to a dynamic market.
In 2004, it continued with the introduction of the Baffler hybrid, followed by the Baffler DWS, then Baffler TWS iterations – which were the No. 1 selling hybrids in the game, according to the company. This year Cobra introduces the Baffler Rail Fairway, drawn from years of knowledge, a compliment to the Baffler Rail Hybrid, which it introduced earlier this year.
“Baffler hybrids have long been known for their exceptional forgiveness, control and versatility,” said Brian Zender, General Manager and SVP of Cobra-PUMA Golf. “Our R&D team applied technology from our hybrid series to create the high performance Baffler Rail Fairway. This entirely new line will appeal to golfers looking for more forgiveness and control in their long approach shots – as the Baffler Rail Fairway is the highest launching, easiest to hit fairway wood we’ve ever produced.”
The new Baffler Rail Fairway has a new, unique oversized head design and a very shallow face, which Cobra said results in an extreme forgiveness that launches the ball with ease. It features the 9 Point Face Technology Cobra is known for already along with a thin, lightweight maraging steel face that allows for 10 percent of the weight to be strategically repositioned low and back, for improved launch characteristics and an expanded sweet zone, the company said.
“We’ve optimized every key performance attribute with the new Baffler Rail Fairway,” said Tom Preece, Vice President of Research & Development for Cobra Golf. “The shallow clubface on the oversized clubhead will help get the ball airborne quickly and with ease. The four-way rail sole is designed to optimize contact with the turf, as the club comes into the ball. This forgiving design promotes more pure ball striking. The high-strength, maraging steel face – combined with our exclusive 9 Point Face Technology -- allows us to reposition weight low and back, to improve launch characteristics and optimize ball flight, and results in very little distance loss on off-center hits.”
The Cobra Baffler Rail Fairway ($185) is available in 3/F (15.5°), 5/F (18°), and 7/F (20°) models, with a Fujikura Motore graphite shaft (Lite-55g, R-60g or S-60g flex) and a Lamkin grip.
A women’s model is available in 3/F (18°), 5/F (20°), and 7/F (22°) models, with Fujikura Baffler Rail F graphite shaft (women’s-50g flex) and Golf Pride grip. The Baffler Rail Fairway will be in golf shops the first weekend in June.
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CARLSBAD, CA (March 19, 2010) - Cobra Golf unveils the new high-performance Cobra S2 Max in both iron and iron-hybrid integrated sets. While both sets are designed for maximum forgiveness and high launch for mid- to high-handicap players, the S2 Max Iron-Hybrid Set features Baffler-style hybrids that provide proper distance gapping throughout the set for players who prefer hitting forgiving hybrids over long irons.
"The new Cobra S2 Max Irons and Iron-Hybrid Set are truly the ultimate in super game-improvement clubs," said Brian Zender, General Manager of Cobra Golf. "The combination of the Baffler-inspired hybrids and low-profile, wide-sole irons in the S2 Max Iron-Hybrid Set provides superior forgiveness and accuracy. The iron-hybrid set is also designed to provide consistent distance gaps to promote reliable distance from each club in the set. The fact that the Cobra S2 Max line received a Gold Award in the 2010 Golf Digest Hot List is a testament to its superior performance and forgiveness. The S2 Max was also named category leader for Look, Sound and Feel, which speaks to the quality of these game-improvement clubs. Golfers will experience the highest level of forgiveness that Cobra offers and will play with more confidence from the fairway and rough."
COBRA S2 MAX IRON-HYBRID SET
For golfers who prefer the increased forgiveness of hybrids to hit long shots, the Cobra S2 Max Iron-Hybrid Set is offered with hybrids as long-iron replacements. The Baffler-style hybrids are ideal for mid- to high-handicap players seeking maximum forgiveness in a set. The clubface features Cobra's exclusive 9 Point Face Technology, which helps increase ball speeds on shots hit across the face. The iron-hybrid set offers consistent distance gapping from one club to the next throughout the set, so the transition from iron to hybrids provides consistent, reliable distances.
"The Cobra S2 Max Iron-Hybrid Integrated Set has been specifically designed and tested to achieve correct and consistent distance gaps between clubs," said Tom Preece, Vice President of Research & Development for Cobra Golf. "The set comes pre-customized with hybrids and irons, so players don't have to choose which irons need to be replaced by hybrids. In addition, the hybrids were designed utilizing the technology of our No. 1-selling Baffler hybrid and provide the superior forgiveness, accuracy and versatility that mid- to high-handicap golfers desire."
9 Point Face Technology
• 9 Point Face Technology offers improved forgiveness and accuracy across the clubface due to a larger sweet zone.
Low-Profile Irons with Baffler-Style Hybrids
• Wide-sole, low-profile irons increase forgiveness and provide high launch. Deep-face hybrids provide a large sweet zone and high MOI for maximum forgiveness.
Consistent Distance Gapping
• From long hybrids to short irons, the S2 Max Iron-Hybrid Set is designed to provide consistent and reliable distances from one club to the next.
The Cobra S2 Max Iron-Hybrid Set is available in two sets for men, along with Women's and Seniors'/Lite:
* Men's Graphite set includes 3/H, 4/H and 5/H hybrids, and 6-PW irons, featuring Aldila DVS-HL shafts ($776 SRP).
* Men's Steel set includes 3/H and 4/H hybrids with Aldila DVS-HL graphite shafts, and 5-PW irons with FST steel shafts ($632 SRP).
* Women's and Seniors'/Lite sets include 4/H, 5/H and 6/H hybrids, 7-PW, and SW irons with Aldila DVS-HL graphite shafts ($776 SRP).
Gap and sand wedges are also available separately for any version of the set. All clubs have Golf Pride grips.
The Cobra S2 Max Iron-Hybrid sets are shipping to golf retailers now.
COBRA S2 MAX IRONS
The Cobra S2 Max Irons offer improved forgiveness, accuracy and distance for super game improvement. An expanded sweet zone - from Cobra's exclusive 9 Point Face Technology - helps generate consistent ball speed across the entire clubface. The cavity back design complements the wide-sole, low-profile design in this set, to promote maximum forgiveness and a higher launch.
9 Point Face Technology
• 9 Point Face Technology creates an expanded sweet zone that promotes consistent power with improved forgiveness and accuracy.
Wide-Sole, Low-Profile Design
• The wide sole and low-profile design shift the Center of Gravity (CG) low and back to improve launch characteristics and maximize forgiveness, while a contoured sole improves turf interaction for more consistent shots from any lie.
The Cobra S2 Max Irons are available in men's high-launch Aldila DVS-HL graphite shaft as well as and lightweight FST steel shafts (4-PW, GW) and women's and seniors' Aldila DVS-HL graphite shafts (5-PW, GW, SW) - with Golf Pride grips.
The Cobra S2 Max irons are shipping to golf retailers now, with a suggested retail price of $500 for steel and $630 for graphite.
For more information about the Cobra S2 Max Irons and Cobra S2 Max Iron-Hybrid Integrated Set, visit online at www.cobragolf.com
Thirty-five years ago, Cobra launched the Baffler and forever revolutionized the way golfers play long approach shots. The tradition continued with the Baffler DWS and TWS - which have been the No. 1-selling hybrids in the game from 2006 through 2009.* Now for 2010, Cobra has drawn inspiration from the original design and years of knowledge gained from making the game's best-performing hybrids, to create the Baffler Rail Hybrid.
"Improving upon the performance of our No. 1 selling hybrid was a direct result of Cobra's focus on utilizing advanced technology and design to create superior performing clubs," says Brian Zender, General Manager of Cobra Golf. "The Baffler Rail is the ultimate hybrid for long-game performance, with improved distance and control. Golfers will find this new Baffler line to be incredibly forgiving and more playable from a variety of lies. We improved upon every key performance attribute with the new Baffler Rail."
COBRA BAFFLER RAIL HYBRID
The new Cobra Baffler Rail is a sleek-looking hybrid club that is loaded with technology. Its 17-4 steel clubhead features a thin, high strength 465 maraging steel face that is designed to increase ball speed, and combined with stronger lofts, will bolster distance. The new four-way rail sole is designed to help the club move through turf effortlessly - regardless of the lie. It also comes standard with a lightweight 65-gram Fujikura Motore shaft that is designed to help increase clubhead speed. The Baffler Rail Hybrid is ideal for all players seeking the ultimate in long-game performance.
"It was a challenge to improve upon the top-selling hybrid in golf, but we did it by utilizing several unique technologies," says Tom Preece, Vice President of Research & Development for Cobra Golf. "The innovative rail sole is designed to optimize contact with the turf, as the club comes into the ball. This more-forgiving design encourages more pure ball striking from any lie. The 9 Point Face Technology essentially allows most shots across the clubface to perform as if they were struck in the center of the clubface for improved forgiveness, accuracy and ball speed. And the special thin, lightweight clubface allows us to strategically reposition weight deeper and lower in the clubhead, which improves launch conditions for optimal ball flight."
Innovative Rail Sole
* A four-way rail sole reduces the area of the club that comes in contact with the turf. The result is improved turf interaction, increased versatility and maximum forgiveness - making the Baffler Rail Hybrid the ideal long-iron replacement.
9 Point Face Technology
* 9 Point Face Technology creates an expanded sweet zone that promotes higher and more consistent ball speed across the clubface, for increased distance and improved forgiveness.
High-Strength Steel Face
* A thin, lightweight maraging steel clubface also promotes faster ball speed and allows for 10 percent of the weight to be strategically repositioned low and back, for improved launch characteristics.
The Cobra Baffler Rail Hybrid ($175) is available in 2/H, 3/H, 4/H, 5/H and 6/H models (nomenclature refers to iron models that Baffler Rail Hybrid replaces). It is available with a Fujikura Motore graphite shaft (Lite, R or S flex) and a Lamkin grip. A women's model is available in 3/H, 4/H, 5/H, 6/H and 7/H. The Baffler Rail Hybrid is shipping to golf retailers now.
For more information about Cobra Baffler Rail Hybrids, visit online at www.cobragolf.com
*Baffler hybrids were the best-selling hybrids in the combined on- and off-course channel for calendar years 2006, 2007, 2008 and 2009, according to Golf Datatech.
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INTRODUCING THE COBRA S2 MAX IRON AND IRON-HYBRID SETS
Award-winning iron and iron-hybrid integrated sets promote maximum forgiveness, accuracy and distance
CARLSBAD, CA (March 19, 2010) - Cobra Golf unveils the new high-performance Cobra S2 Max in both iron and iron-hybrid integrated sets. While both sets are designed for maximum forgiveness and high launch for mid- to high-handicap players, the S2 Max Iron-Hybrid Set features Baffler-style hybrids that provide proper distance gapping throughout the set for players who prefer hitting forgiving hybrids over long irons.
"The new Cobra S2 Max Irons and Iron-Hybrid Set are truly the ultimate in super game-improvement clubs," said Brian Zender, General Manager of Cobra Golf. "The combination of the Baffler-inspired hybrids and low-profile, wide-sole irons in the S2 Max Iron-Hybrid Set provides superior forgiveness and accuracy. The iron-hybrid set is also designed to provide consistent distance gaps to promote reliable distance from each club in the set. The fact that the Cobra S2 Max line received a Gold Award in the 2010 Golf Digest Hot List is a testament to its superior performance and forgiveness. The S2 Max was also named category leader for Look, Sound and Feel, which speaks to the quality of these game-improvement clubs. Golfers will experience the highest level of forgiveness that Cobra offers and will play with more confidence from the fairway and rough."
COBRA S2 MAX IRON-HYBRID SET
For golfers who prefer the increased forgiveness of hybrids to hit long shots, the Cobra S2 Max Iron-Hybrid Set is offered with hybrids as long-iron replacements. The Baffler-style hybrids are ideal for mid- to high-handicap players seeking maximum forgiveness in a set. The clubface features Cobra's exclusive 9 Point Face Technology, which helps increase ball speeds on shots hit across the face. The iron-hybrid set offers consistent distance gapping from one club to the next throughout the set, so the transition from iron to hybrids provides consistent, reliable distances.
"The Cobra S2 Max Iron-Hybrid Integrated Set has been specifically designed and tested to achieve correct and consistent distance gaps between clubs," said Tom Preece, Vice President of Research & Development for Cobra Golf. "The set comes pre-customized with hybrids and irons, so players don't have to choose which irons need to be replaced by hybrids. In addition, the hybrids were designed utilizing the technology of our No. 1-selling Baffler hybrid and provide the superior forgiveness, accuracy and versatility that mid- to high-handicap golfers desire."
9 Point Face Technology:
- 9 Point Face Technology offers improved forgiveness and accuracy across the clubface due to a larger sweet zone.
Low-Profile Irons with Baffler-Style Hybrids:
- Wide-sole, low-profile irons increase forgiveness and provide high launch. Deep-face hybrids provide a large sweet zone and high MOI for maximum forgiveness.
Consistent Distance Gapping:
-
From long hybrids to short irons, the S2 Max Iron-Hybrid Set is designed to provide consistent and reliable distances from one club to the next.
The Cobra S2 Max Iron-Hybrid Set is available in two sets for men, along with Women's and Seniors'/Lite:
- Men's Graphite set includes 3/H, 4/H and 5/H hybrids, and 6-PW irons, featuring Aldila DVS-HL shafts ($776 SRP).
- Men's Steel set includes 3/H and 4/H hybrids with Aldila DVS-HL shafts, and 5-PW irons with FST steel shafts ($632 SRP).
- Women's and Seniors'/Lite sets include 4/H, 5/H and 6/H hybrids, 7-PW, and SW irons with Aldila DVS-HL graphite shafts ($776 SRP).
Gap and sand wedges are also available separately for any version of the set. All clubs have Golf Pride grips.
The Cobra S2 Max Iron-Hybrid sets are shipping to golf retailers now.
COBRA S2 MAX IRONS
The Cobra S2 Max Irons offer improved forgiveness, accuracy and distance for super game improvement. An expanded sweet zone – from Cobra's exclusive 9 Point Face Technology – helps generate consistent ball speed across the entire clubface. The cavity back design complements the wide-sole, low-profile design in this set, to promote maximum forgiveness and a higher launch.
9 Point Face Technology:
- 9 points face technology creates an expanded sweet zone that promotes consistent power with improved forgiveness and accuracy.
Wide-Sole, Low-Profile Design:
- The wide sole and low-profile design shift the Center of Gravity (CG) low and back to improve launch characteristics and maximize forgiveness, while a contoured sole improves turf interaction for more consistent shots from any lie.
The Cobra S2 Max Irons are available in men's high-launch Aldila DVS-HL graphite shaft as well as and lightweight FST steel shafts (4-PW, GW) and women's and seniors' Aldila DVS-HL graphite shafts (5-PW, GW, SW) – with Golf Pride grips.
The Cobra S2 Max irons are shipping to golf retailers now, with a suggested retail price of $500 for steel and $630 for graphite.
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| S2 Max Iron Men's | S2 Max Iron Women's | S2 Max Hybrid Men's | S2 Max Hybrid Women's |
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| S2 Max Grip | S2 Max Shaft | |
For more information about the Cobra S2 Max Irons and Cobra S2 Max Iron-Hybrid Integrated Set, visit www.cobragolf.com,
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