Callaway Golf will have the next generation X Series irons available in the couple of weeks. The new X-24 Hot Irons, available starting on May 28th in the US, is the next generation in the company’s long standing X-Series of irons.

As the name implies, the latest addition is said to produce faster ball speeds across the clubface and deliver maximum distance throughout the bag, according to Callaway. The X-24s continue the tradition in the X-Series with the inclusion of Callaway’s proprietary VFT Face Technology and 360-degree undercut channel. What is different about these irons is a new Stealth PVD (Physical Vapor Deposition) Finish that reduces glare by offering a darker appearance than most irons.

“The X-24 Hot Irons are the latest evolution of our award-winning X-Series Irons, which have helped make Callaway the No. 1 Irons company in the game for the last 13 consecutive years,” stated Dr. Alan Hocknell , Senior Vice President of Research & Development, Callaway Golf. “We recognize there are golfers looking for distance gains throughout their entire bag, and thus employed our core technologies and faster ball speeds into the design of X-24 Hot, a longer, more accurate set than any of their predecessors.”
 

The introduction retail price is $699 for steel-shafted sets, and $899 for graphite-shafted sets. 

Callaway Golf will have the next generation X Series irons available in the couple of weeks. The new X-24 Hot Irons, available starting on May 28th in the US, is the next generation in the company’s long standing X-Series of irons.

As the name implies, the latest addition is said to produce faster ball speeds across the clubface and deliver maximum distance throughout the bag, according to Callaway. The X-24s continue the tradition in the X-Series with the inclusion of Callaway’s proprietary VFT Face Technology and 360-degree undercut channel. What is different about these irons is a new Stealth PVD (Physical Vapor Deposition) Finish that reduces glare by offering a darker appearance than most irons.

“The X-24 Hot Irons are the latest evolution of our award-winning X-Series Irons, which have helped make Callaway the No. 1 Irons company in the game for the last 13 consecutive years,” stated Dr. Alan Hocknell , Senior Vice President of Research & Development, Callaway Golf. “We recognize there are golfers looking for distance gains throughout their entire bag, and thus employed our core technologies and faster ball speeds into the design of X-24 Hot, a longer, more accurate set than any of their predecessors.”
 

The introduction retail price is $699 for steel-shafted sets, and $899 for graphite-shafted sets. 

Callaway Golf (ELY: NYSE) shares were raised to a buy rating from one prominent Wall Street analyst.

Among the reasons cited for the upside on a trade are stabilization in the golf industry from a year ago and a continued reduction its cost structure by management. Hayley Wolff of Rochdale Securities also believes the company will shift its premium ball manufacturing overseas and move its domestic club assembly, currently in Carlsbad, CA., to Mexico, which will provide further cost savings to the business.

The analyst has covered the company for a long time with an outstanding track record. Last year she was the only one who was in front of Callaway’s rebate program for example

“There is a good reason to be bullish on India,” says Vivek Mehta, CEO, Callaway India, “We have products across the range - for kids, up to top professionals.” Golf has enjoyed an extraordinary run in India in the last year.

From 150 courses, half of them not of international standards, but today its believed there are around 250, with another 50 being built across India.
 

There is a feeling that India is becoming a significant market, as TaylorMade is already present there too. The pie that Callaway and TaylorMade are looking to target is at $15-20 million today, and growing at 30% a year.

This could be the start of a new trend where Top Manufacturers open subsidiaries in countries that are strategic for their future growth.

Callaway Golf Introduces Diablo Edge And Diablo Forged Irons

Maker of the No. 1 irons in golf for 13 straight years launches new lines of longer, more accurate Irons.

CARLSBAD, CA, January 11, 2010 - Callaway Golf Company (NYSE: ELY) today announced the January 15th retail availability of the new Callaway® Diablo Edge™ Irons and the February 15th retail availability of the new Diablo Forged™ Irons. The newest offerings from the Company that has been No. 1 in irons for 13 consecutive years, the Diablo Edge and Diablo Forged irons target two distinct player types and are engineered for distance and accuracy.

Designed with a lower, deeper center of gravity, Diablo Edge Irons feature a more accessible sweet spot that is in line with where most amateurs commonly hit the ball on the clubface. The result is longer, consistent distance and improved accuracy. The Solid Impact Sole delivers smooth turf interaction and is designed to mitigate the effects of heavy and thin shots. It also improves the impact location on the face for greater distance.

"In designing the new Diablo Edge Irons, we've taken our proven technologies and combined them with insight on where average golfers make contact on the club face, then moved the sweet spot accordingly," said Dr. Alan Hocknell, Senior Vice President of Research & Development, Callaway Golf. "The result of that effort is greater distance overall and greater distance consistency."

The Diablo Forged Irons feature a sleek and compact head style with classic lines. With a thin top line, narrow sole, shorter blade length and minimal offset, they provide premium shot-shaping ability for a wide range of golfers. The Diablo Forged Irons are configured for greater distance than other forged irons due to a lower, deeper center of gravity that provides a penetrating trajectory. The forged steel, perimeter-weighted body and precision welded face provide incredibly soft, responsive feedback.

"We used an exceptional combination of materials to design the Diablo Forged Irons," said Hocknell. "The thin, high-strength steel face and the soft, forged steel body allowed us to move the center of gravity lower and create a unique combination of added distance and forged feel."

The Diablo Forged Irons will be available at retail on February 15. The new product introduction retail price is $999 for steel-shafted sets, and $1199 for graphite-shafted sets.

The Diablo Edge Irons will be available at retail on January 15. The new product introduction retail price is $599 for a steel-shafted set. The Diablo Edge Irons are also available in combo sets, which feature six irons and two Diablo Edge™ Hybrids. The combo set with two graphite-shafted hybrids and six steel-shafted irons has a new product introduction retail price of $699. The combo set with two graphite-shafted hybrids and six graphite-shafted irons has a new product introduction retail price of $799. The addition of hybrids to the set greatly benefits players who struggle with hitting their long irons and provides them with greater distance through the entire bag.

For more information on these products and Callaway Golf's complete lineup of equipment, footwear and accessories, please visit www.callawaygolf.com.