Viewing By Category : Tiger Woods / Main
Wednesday, April 23, 2014
Sure, it’s a sports story but it’s a business story, too. For all of the mistakes, bad press, and general lack of media savvy Tiger Woods has shown, he’s made golf, and the companies involved in the sport, a lot of money.
To name a few, Mercedes-Benz, Samsung, Pepsi, OfficeMax, all of the major TV Networks, Deere, American Express, and Travelers. Then there are the direct sponsors of Tiger Woods including Fuse Science, Warren Buffett-owned Netjets, Nike, Rolex and more.
Tiger Woods is more than a single sports figure. While the PGA and many of its players might disagree, Woods is golf. No other sport has a single figure that defines it but in the world of golf. When Woods isn’t playing, a whole lot of people stand to lose a whole lot of money.
Take golf’s most prestigious event, The Masters. According to an article on Golf.com, the day after Woods announced that he would miss the tournament due to injury, the price of a one-day pass plunged nearly 20 percent from $1,165 to $940.
TV ratings were anemic. With only a 7.8 rating, that’s a 25 percent drop in viewership, according to Bloomberg. That’s par-for-the-course at any event where Tiger isn’t present.
To be fair, there was a perfect storm of events including the sport’s number two face, Phil Mickelson missing the cut and a lack of any real drama on the final day but the big story was still Woods.
Woods isn’t just a golfer. He’s the face of one of Wall Street’s favorite sports. It’s no accident that some of the PGA’s biggest sponsors are companies that cater to the higher economic class. It’s also no accident that the ad spots seen during a golf tournament include the major financial services companies far more than Larry the Cable Guy peddling acid reducers.
The good news for golf is that content deals are made years in advance making any near-term impacts negligible, but industry analysts say that Woods’ long-term absence or his retirement could be a $15 billion blow to the $68.8 billion golf industry. This includes impacts to brands that rely on the reach of golf to higher economic class demographics that are hard to find in other sports.
Others caution that Woods’ impact might be slightly overblown. Golf survived the loss of Hogan, Nicklaus, Palmer and Norman, but none had the worldwide star power of Woods.
For now, there’s no reason for alarm but the impact from Tiger’s absence from The Masters proves that his presence isn’t only important for golf, but all of the companies involved in the sport.
Monday, March 18, 2013
We all knew about this, but today it is out on the open. Good for Tiger. Hopefully this will bring him back to winning MAYORS;
Here is the official Statement.
This season has been great so far and I'm happy with my wins at Torrey and Doral. Something nice that's happened off the course was meeting Lindsey Vonn. Lindsey and I have been friends for some time, but over the last few months we have become very close and are now dating. We thank you for your support and for respecting our privacy. We want to continue our relationship, privately, as an ordinary couple and continue to compete as athletes
Tuesday, June 12, 2012
2011 ACC champ signs multi-year agreement
BEAVERTON, Ore. (June 8, 2012) - Nike Golf is proud to announce that two-time All American, Cheyenne Woods, has signed a multi-year agreement with Nike Golf. She kicked off her professional career as a head-to-toe Nike athlete at this week's Wegman's LPGA Championship. Woods represents the Swoosh by using Nike Golf clubs, ball, footwear, glove, bag, apparel, headwear and accessories.
Woods, the niece of Nike Golf Athlete, Tiger Woods, is a recent graduate of Wake Forest University. In addition to her outstanding junior and college career, Woods earned her Communications degree before turning pro.
The 2011 ACC champ set multiple records in her four years at Wake Forest. In her senior year, Woods finished with the lowest single-season scoring average in school history at 73.47. She is one of three players in school-history to post three under-par rounds at the same tournament and had the third-most rounds (36) at par or better in school-history.
"Now that I am solely focused on golf, I am eager and ready to make this my career," Woods said of her recent decision to follow a professional career. "Turning pro is what I've dreamed about my entire life. I've been playing since I was 5 years old. The fact that I have the opportunity to turn pro is incredible."
On joining Nike Golf, Woods expressed, "I could not be more excited and proud to represent the Swoosh. Watching Tiger, I have grown up loving the brand and I am thrilled to be a part of the Nike Golf family."
Mark Thaxton, Global Director of Sports Marketing Operations for Nike Golf, said, "We are excited to welcome Cheyenne into the Nike Golf family. We're eager to work with her to ensure that she is equipped with the best tools for her success. Woods was a stand-out player for Wake Forest and we are confident she will stand out for Nike Golf as well."
Woods has qualified for the U.S. Women's Open in July and will participate in LPGA Q-School later this year.
Thursday, May 10, 2012
Golf extraordinaire, Tiger Woods, has recently put his ocean view condo in Corona Del Mar, CA on the market for $2.495M. According to Curbed.com, Woods purchased the Orange County condo back in 2004 for $3M. Although given the current market conditions, Tiger looks like he’ll be taking around a $500k loss on the property.
Woods’ Orange County condo offers amazing unobstructed ocean views, along with views of Catalina Island and Ocean Boulevard from the 1st floor and master suite. The beach house has 2,000 sq-ft of living area with 3 bedrooms and 2.25 baths. It also includes a large patio and balcony areas, high ceilings throughout, a gourmet kitchen, surround sound, and tons of closet and storage space. Listed by Dana Lattanzio of Surterre Properties Inc.
However, this Orange County beach house isn’t the only place where Tiger can relax and enjoy the ocean views. Woods’ also has a new $54.5M, 10 acre oceanfront estate on Jupiter Island, FL that consists of 5 buildings: the main house, a golf training studio, a guest house, a stand along garage, and a boathouse. There’s also a private golf course that includes 4 greens with bunkers, a fitness center, lap pool & diving pool, basketball and tennis courts, and a pair of boats docks for Woods’ 155ft yacht.
Woods’ isn’t the only great athlete who calls Jupiter Island his home either. Basketball legend Michael Jordan has his own 3 acre estate with multiple buildings as well. Jordan’s 28,000 sq-ft main house along with 2-story guard house, guest house and pool house costs upwards of $20M, and is adjacent to the golf course in ‘The Bears Club’ community.
Monday, March 26, 2012
NEWS:Tiger Woods wins the 2012 Arnold Palmer Invitational – it’s his 1st official win worldwide since the 2009 JBWere Australian Masters and 1st PGA TOUR win since the 2009 BMW Championship.
This packet is broken into 4 parts:
TIGER’S PLACE IN HISTORY
HOW HE WON
Tiger Woods went...
* 923 days between PGA TOUR victories
* 132 weeks between PGA TOUR victories
* 26 PGA TOUR events played between victories
** Tiger moves to 6th in the Official World Golf Ranking with this week's win. He ranked as low as 58th since his last PGA TOUR win, which came on November 6, 2011.
Tiger Woods Official Worldwide Starts
Since Last Win
Missed cuts 2
>>Includes PGA, European and Australasian Tour events
Most PGA TOUR Starts Between Wins
Tiger Woods, Pro Career
>> Snapped Sunday; previous PGA TOUR win was 2009 BMW Championship
Tiger Woods in Official PGA TOUR Events
Best 54-Hole Position, Since Last Win
54 holes Finish
’12 Arnold Palmer Invit. 1st<< Win
'09 TOUR Champ. 2nd 2nd
’12 AT&T Pebble Beach 3rd T-15th
'10 U.S. Open 3rd T-4th
'10 Masters T-3rd T-4th
>> Outright lead
Most PGA TOUR Victories
Since Tiger Woods' Last PGA TOUR Win
Steve Stricker 5
Phil Mickelson 4
Justin Rose 4
Bill Haas 4
Since Tiger Woods' Last Win
On PGA TOUR
Different winners 71
Multiple winners 23
1st-time winners 37
TIGER’S PLACE IN HISTORY
** With the win, Woods moves within 1 victory of Jack Nicklaus for 2nd-most on the PGA TOUR’s all-time list.
Most Career PGA TOUR Victories - All-Time
Sam Snead 82
Jack Nicklaus 73
Tiger Woods 72
Ben Hogan 64
Age At Time of 72nd PGA TOUR Win
Age (years) Event
Tiger Woods 36 2012 Arnold Palmer Invit.
Sam Snead 43 1955 Palm Beach Round Robin
Jack Nicklaus 44 1984 the Memorial
Most PGA TOUR Wins by State
>> 7 at Arnold Palmer Invitational
** Woods has now won 7 times at the Arnold Palmer Invitational, matching the WGC-Bridgestone Invitational as his most frequently won event.
Most Victories in Official PGA TOUR Event
Tiger Woods Career
Arnold Palmer Invitational 7 2012
WGC-Bridgestone Invitational 7 2009
Farmers Insurance Open 6 2008
WGC-Cadillac Championship 6 2007
Most Victories in Single Event
PGA TOUR Events Since 1920
Sam Snead Greater Greensboro Open 8
Tiger Woods Arnold Palmer Invit. 7
Tiger Woods WGC-Bridgestone Invit. 7
Tiger Woods WGC-Cadillac Championship 6
Tiger Woods Buick Invitational 6
Jack Nicklaus Masters 6
Sam Snead Miami Open 6
** Woods converted his 1-shot lead after 54 holes into a win.
Tiger Woods With 54-Hole Lead/Share
PGA TOUR Career
Tied for lead 10/12
Outright lead 39/41
Lead by 1 11/12
Lead by 2 or more 28/29
Tiger Woods – on PGA TOUR
At Least a Share of 54-Hole Lead