Pinnacle: Introduces its Gold and Bling golf balls
A longstanding leader in the distance golf ball category, Pinnacle delivers outstanding, consistent distance tee-to-green in its flagship Gold and Gold Ribbon golf balls, along with improved feel that's softer than ever.
Bling golf balls provide power with pizzazz, combining Pinnacle performance and quality with new High Optix colors to maximize the fun in every shot.
PINNACLE GOLD & GOLD RIBBON
The new Pinnacle Gold and Gold Ribbon golf balls feature a high-velocity, softer-compression core that provides long distance with a consistent flight for better carry. The softer core, along with a soft ionomer cover blend, produces a very soft feel, particularly on finesse shots around the green.
"Golfers love the powerful distance they get from any Pinnacle golf ball," said Michael Mahoney, Director of Golf Ball Product Management, Acushnet Company. "When we asked those golfers what improvements they'd like to see, they wanted the same outstanding distance with even softer feel. That was our design goal, and it's what R&D has delivered in the new Pinnacle Gold models."
Pinnacle golf balls, from core to cover, are designed, tested and manufactured by Acushnet Company engineers in the company's own world-class manufacturing facilities to provide the highest quality and consistency, shot after shot and ball after ball.
"The more consistent you make a product, the better and more consistent it will perform," continued Mahoney. "Our investment in research and development delivers unsurpassed technology and precision to the manufacturing process, ensuring that every Pinnacle golf ball provides outstanding quality and consistent performance to every golfer."
PINNACLE GOLD PERFORMANCE ADVANTAGE:
• Powerful distance from tee-to-green
• Even softer feel on all shots
• Short game control to improve scoring
Pinnacle Gold is offered in two color options, Bright White and High Optix Yellow. Pinnacle Gold Ribbon is available in Bright White. Gold Ribbon golf balls are also imprinted with the Susan G. Komen Foundation pink "running ribbon" logo in support of breast cancer awareness.
PINNACLE SUPPORTS: Pinnacle is proud to be aligned with two special organizations, the Folds of Honor Foundation and Susan G. Komen Foundation, and their missions to better the lives of others.
The Folds of Honor Foundation empowers military families with educational support by providing scholarships to the spouses and children of service members disabled or killed as a result of their military service to the United States. In addition to providing a financial contribution to the organization, Pinnacle features the Folds of Honor logo and information on its Pinnacle Gold packaging in an effort to increase awareness. Pinnacle is also a proud supporter of Patriot Golf Day, the Folds of Honor's flagship fundraiser, which is held annually over Labor Day weekend and is the largest grassroots golf platform in the country.
The Susan G. Komen Foundation is resolute in its mission to save lives and end breast cancer forever by empowering people, ensuring quality care for all and energizing science to find the cures. Since 1995, Pinnacle has supported Komen through annual direct donations and sponsorship of the Going the Distance Awards and is a proud member of the Susan G. Komen Million Dollar Council. To help raise awareness, Pinnacle features the Komen "running ribbon" logo and information on its Gold Ribbon golf balls and packaging.
The new Pinnacle Bling golf balls, featuring an updated palette of vibrant High Optix colors, are designed to provide standout performance from tee-to-green.
Bling golf balls deliver excellent distance with an even softer feel on all shots, while utilizing High Optix White, Pink, Yellow and Orange colors in a new, pearlescent finish to increase the fun and flair in every swing.
High Optix Pinnacle technology also allows golfers to see their golf ball better by providing ultra-high visibility against the typical shades of blue and green found on the golf course.
Bling golf balls are available in multi-color - High Optix White (play number 1), Pink (2), Yellow (3), Orange (4) - or single-color High Optix Pink dozens.
THE PINNACLE BLING PERFORMANCE ADVANTAGE:
• Excellent distance from tee-to-green
• Very soft feel on all shots
• Short game control to improve scoring
PRICE AND AVAILABILITY*: The new Pinnacle Gold, Gold Ribbon and Bling golf balls begin shipping to golf shops Oct. 1. Pinnacle Gold and Gold Ribbon has an MSRP of $20 per 15-ball pack ($15.99 MAP). Pinnacle Bling has an MSRP of $24 per dozen ($18.99 MAP).
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Hands up if you knew Pinnacle is going on 30 years old? But its not getting older, it’s getting better. Once upon a time and it wasn’t that long ago, it was locked in a steel cage match with Top-Flite in the value category of golf balls. The two often tangled on the ranges around the country as one or the other greeted players preparing for the first tee. Pinnacle’s reputation came from its distance, however the ball category has become a little blurry in recent years.
When ProV1 came into existence it signaled a shift change in manufacturing within the category. Pinnacle’s solid core technology has become the staple within the golf ball segment as wound balls went the way of the dinosaur, typewriters, landlines and newspapers in some places. Manufacturer’s lead by Pinnacle and Titleist’s parent company, Acushnet, blended the best of both worlds into one. Solid core technology for distance with the spin and feel characteristics players thought they could only find in a balata ball. That may seem like ancient history today as a third of Pinnacle’s lifespan has been overpopulated at the other end of the scale where the premium priced Tour performance balls resides.
Value is a relative thing, especially in this day and age, but Pinnacle has remained true to its heritage. While casual to avid consumers in the last decade have experienced the performance enhancements found in Tour caliber balls, Pinnacle has also picked up its game. Pinnacle is streamlining its previous four-model family into one performance target. While gold prices have been soaring given the malaise of the American economy, the new Pinnacle Gold delivers its customary powerful distance and soft feel without breaking the bank. The new Pinnacle product line is offered in four options: Pinnacle Gold in Bright White and High Optix Yellow; and Pinnacle Gold Ribbon in Bright White and Clear Pearlescent Pink.
“The technology behind the new Pinnacle Gold delivers the best combination of powerful distance and soft feel,” said Michael Mahoney, Director of Golf Ball Product Management, Acushnet Company. “Golfers looking for a simple choice do not have to trade-off distance for feel, as the new Gold golf ball is our best performing Pinnacle ever. The only choice a golfer needs to make is which color to play.”
The Pinnacle brand has aligned itself with two special causes. The Folds of Honor Foundation is a non-profit organization that provides scholarships and other assistance to the dependents of families of fallen and disabled service members. The Susan G. Komen Foundation is dedicated to the fight against breast cancer through awareness and funding research towards a cure. In addition to making significant financial contributions, Pinnacle features the Folds of Honor logo for the first time on the Pinnacle Gold packaging and the Komen for the Cure icon on the Pinnacle Gold Ribbon packaging. The Komen pink ribbon logo is also stamped on the Gold Ribbon golf ball.
The new Pinnacle Gold and Pinnacle Gold Ribbon golf balls begin shipping October 1 with an MSRP of $20 per 15-ball pack ($15.99 MAP).
The Pinnacle Gold product will also be available in a 24-ball pack configuration with an MSRP of $30 ($24.99 MAP).
“Value is what you get for your money, not what you pay,” said Mahoney. “Golfers can trust that every Pinnacle golf ball provides exceptional quality and value. We design and manufacture Pinnacle golf balls in our own world-class manufacturing facilities. Not only does Pinnacle offer pristine cosmetic quality, golfers can be assured of consistent performance from sleeve to sleeve and ball to ball.”
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Advances Position as Distance, Performance and Value Brand Category Leader with Five New Models
Fairhaven, MA (September 9, 2009) - Building upon its position as the long-standing leader in the distance and performance value golf ball category, Pinnacle introduces its new five-model family, including an exciting new microbrand, the Pinnacle Dimension.
The second-best selling golf ball brand in the marketplace, only behind its Acushnet Company companion Titleist, Pinnacle continues to serve as the top choice for value-conscious golfers who seek distance, quality and performance. In addition to the launch of the new Dimension, Pinnacle has also reanimated its legendary Gold franchise with the introduction of the new Pinnacle Gold Precision and Pinnacle Gold Distance offerings. Pinnacle also continues its support of Susan G. Komen for the Cure®, while providing women golfers two quality offerings under the Ribbon microbrand.
"Pinnacle has been soundly established as the product and quality leader in the value segment for over 25 years," said George Sine, Vice President Golf Ball Marketing and Strategic Planning, Acushnet Company. "The new and improved product offerings, in concert with reanimated Pinnacle brand positioning and personality will include a new tag line and brand attitude to exceed the distance, performance, quality and value requirements of the recreational golfer segment."
“The Pinnacle brand strategy will continue to capitalize upon its reputation of providing golfers with distance and performance choices at a great value, as well as separate itself from the escalating price clutter in the market place where performance and quality are being sacrificed by some brands to merely deliver lower price points,” added Sine.
DIMENSION: Designed and engineered for golfers seeking straight flight, soft feel and long distance, the new Pinnacle Dimension's new soft, thin 3D (3 Dimensional = Distance, Durability and Dispersion) Ionomer cover formulation provides cut-proof durability. New large, soft core technology contributes to soft feel with a high initial velocity and long distance with exceptional greenside control, while a high-coverage 332 Icosahedral dimple design helps provide consistent ball flight and minimize dispersion.
In concert with the new, contemporary personality of the Pinnacle Dimension product, the golf ball features the dynamic jet trail logo nameplate and “Dimension” alignment sidestamp for better putting accuracy. The packaging employs a striking new electric blue and vibrant orange color combination to pronounce its energetic personality, as well as elevate and pronounce its presence and positioning among other value products. The new “Take Your Game to a New Dimension” tagline invites golfers to experience the new level of distance, responsive feel and greenside performance attainable with the Dimension golf ball.
“With the new Pinnacle Dimension, we reinforce our commitment to long distance and superior quality and advance the performance expectations of soft feel and short game control for value conscious recreational golfers and particularly those new to the game or the Pinnacle brand,” said Sine. “The Dimension replaces the prior two-model Pinnacle Platinum Feel and Distance golf ball models to provide a simplified, single offering for competitive value products.Comprehensive merchandising initiatives will accompany the launch of the new Pinnacle Dimesnion microbrand, including in-shop collateral featuring the “Take Your Game to a New Dimension” tagline. Trial will be encouraged via 2-ball packs available at the onset of the launch, as well as sustaining 4-ball and 6-ball sidekick offerings throughout the season. The Pinnacle Dimension carries an MSRP of $18 per dozen and $14.99 MAP.
GOLD PRECISION: Complementing Pinnacle's Dimension introduction is the new and improved Pinnacle Gold Precision, which has been advanced to provide improved accuracy and legendary Pinnacle Gold distance, while delivering soft feel on all shots. Designed for competitive value conscious golfers seeking long, accurate distance with superior quality, the new Pinnacle Gold Precision features a soft responsive Ionomer cover and high speed, soft compression core. A high coverage 392 Icosahedral dimple design provides consistent ball flight with a flatter trajectory for long distance, while a new alignment “Precision” sidestamp promotes better putting accuracy.
GOLD DISTANCE: Consistent with its distance heritage, Pinnacle continues to provide a golf ball product that exceeds those golfer's expectations whose first priority is to hit the golf ball as long as humanly possible. The new Pinnacle Gold Distance will appeal to value conscious recreational golfers who prioritize long, straight distance. Designed to deliver maximum distance for average and recreational golfers, the new Pinnacle Gold Distance features a low spin, resilient Ionomer cover and a high speed core to provide long, straight distance from tee to green. A 332 Icosahedral dimple design helps provide consistent ball flight from tee to green with a higher trajectory for maximum distance. A new “Distance” alignment sidestamp promotes better putting accuracy.
“Pinnacle Gold players are among the most loyal and enthusiastic golfers in the game, and the new Pinnacle Gold offerings will instill further confidence in the quality and consistency of the brand, as well as provide tangible and noticeable product improvements ,” said Sine. “Gold Precision and Gold Distance represent the best of what Pinnacle Gold consumers have come to expect through the years - quality, long, straight distance, performance and value.”
The new "Distance Yourself" positioning uppercases the game improvement enhancements of Gold Precision and Gold Distance, and invites golfers to distinguish themselves from others in their foursomes by hitting it farther and straighter. Gold Precision and Gold Distance feature an MSRP of $18 per 15-ball pack and $14.99 MAP. They are packaged in a new, smaller, eco-friendly 15-ball pack configuration.
PINNACLE RIBBON: The new Pinnacle Ribbon product is designed to provide value-conscious women golfers with superior distance and soft feel in traditional white and new lavender pearl cover options. A soft Ionomer cover in combination with a soft compression, faster core promotes longer distance, soft feel and improved short game control. A high coverage 392 Icosahedral dimple design helps provide consistent ball flight.
Pinnacle continues to align the Ribbon product offering with its support of the Susan G. Komen Foundation, prioritizing the importance of the awareness icon and the new Ribbon positioning. In addition to the Pinnacle “jet trail logo,” Ribbon nameplate and pink or lavender play number, the golf balls feature the Susan G. Komen for the Cure logo and accompanying ribbon. The new and contemporary packaging will feature a soft white primary color with a pink or lavender flowing ribbon design to clearly differentiate between the two offerings and establish a distinctive impression and shelf presence. The Acushnet Company is a proud member of the Susan G. Komen for the Cure Million Dollar Council and is dedicated to increasing breast cancer awareness. The Pinnacle Ribbon carries an MSRP of $18 per 15-ball pack and $14.99 MAP.
The entire line of new Pinnacle product offerings begins shipping to golf shops on October 1, 2009.
“With the Pinnacle brand we strive to provide discernable points of difference and a higher realized value for the golfer,” said Sine. "With our new Pinnacle Dimension, Gold Precision and Gold Distance, and Ribbon introductions, we are committed to exceeding the distance and performance requirements of value conscious recreational golfers of all levels. This is, without a doubt, the strongest, most comprehensive Pinnacle golf ball product line in the brand’s legendary history, with products reaching a wider range of golfers that will improve their diatance and performance, as well as enhance their golfing experience.”
For more information, please visit us online at www.pinnaclegolf.com
Golf News, Source, PinnacleGolf.com Fairhaven, MA (September 14, 2007) - Building upon its reputation as the long-standing leader in the value golf ball category, Pinnacle introduces new Platinum Feel and Platinum Distance golf ball models, enhances the legendary Pinnacle Gold franchise and launches two new Pink Ribbon golf ball products.
The #2 selling brand in the marketplace, behind its Acushnet Company companion Titleist, Pinnacle continues to serve as the golf ball choice for distance and performance seeking value-conscious golfers. The new Pinnacle Platinum offerings will serve as the new two-product flagship microbrand with premium positioning above the Pinnacle Gold family , as well as performance superiority versus competitive multi-model value brands. All of the new Pinnacle products begin shipping in mid-September.
"With the New Pinnacle Platinum Feel and Platinum Distance, we reinforce our class versus mass positioning of the Pinnacle brand," said George Sine, Vice President Golf Ball Marketing and Strategic Planning, Acushnet Company Worldwide. "Inherent in the Pinnacle brand strategy is ensuring that its 'Distance Doesn't Have to be Hard®' positioning is uppercase and its reputation for providing golfers with distance and performance at a value is enhanced. From the advanced performance of the Pinnacle Platinum Feel and Platinum Distance models, to the new levels of distance and feel with Gold FX Soft™ and Gold FX Long™, as well as the addition of the New Ribbon model in white and clear pink, the Pinnacle brand has never been stronger or as appealing to the value conscious golfer."
With "Distance Doesn't Have to be Hard" continuing to serve as the Pinnacle brand tagline, the new Platinum microbrand improves upon the predecessor Exception model, offering a softer variation, as well as a longer iteration to capture and attract new better player value consumers.
NEW PLATINUM FEEL: Designed for golfers seeking soft feel and high performance control within the "better player" value category, the new Platinum Feel utilizes a soft, thin cover formulation and a large 1.595" core construction that contributes to softer feel with a high initial velocity. A new, high coverage 332 Icosahedral dimple design helps provide consistent ball flight. A new, alignment sidestamp promotes better putting accuracy.
NEW PLATINUM DISTANCE: Offering a longer distance companion product to the Platinum Feel golf ball, Pinnacle advances the two-model flagship family to new lengths with the Platinum Distance. A new high velocity 1.565" core formulation, resilient lower spin cover and new, high coverage 332 Icosahedral dimple design combine to provide golfers long, straight distance on all shots without sacrificing feel. A new, alignment sidestamp promotes putting accuracy. Consistent with the new personality of the Pinnacle Platinum products, the Platinum Feel and Platinum Distance feature a new icon, jet trail logo Platinum nameplate and alignment sidestamp. The new Pinnacle Platinum packaging also employs a rainbow foil and liquid metal presentation to pronounce its platinum personality as well as improve its presence and positioning among other value products.
The Pinnacle Platinum Feel and Platinum Distance carry an MSRP of $22 per dozen ($17.99 MAP).
NEW GOLD FX SOFT: Complementing Pinnacle's Platinum introductions is the New and Improved Pinnacle Gold FX Soft which has been advanced to provide legendary Pinnacle Gold long and straight distance, while delivering softer feel on all shots. Designed for distance biased players, the new Pinnacle Gold FX Soft features a new, softer Surlyn cover and a soft compression, resilient core, providing value conscious recreational golfers with a soft yet cut-proof guaranteed golf ball at a superior value. A new, alignment sidestamp promotes better putting accuracy.
NEW GOLD FX LONG: Pinnacle continues to provide a golf ball product that performs for high ball speed recreational players and those whose first requirement is to hit it long. As the longest Pinnacle product to date, the new Pinnacle Gold FX Long will appeal to aspiring long drivers, as well as value conscious recreational golfers who prioritize long, straight distance. As the Official Golf Ball of the RE/MAX World Long Drive Championship, and featuring the Pinnacle Posse on its packaging, the new Pinnacle Gold FX Long delivers the longest conforming product available. The Pinnacle Gold FX Soft and Gold FX Long carry an MSRP of $18 per 15-ball pack ($14.99 MAP).
"The new Gold FX offerings will instill confidence in and engage momentum for the Pinnacle brand," said Sine. "There is no better reinforcement to the brand, than the representation of the Pinnacle Posse, including reigning and 5-Time RE/MAX World Long Drive champion Jason Zuback and 2006 runner-up Eric Lastowka, as well as Brian Pavlet, Art Sellinger, Mike Moulton, Dan Boever, Brian Nash and Bobby Wilson. Anybody who has witnessed their exhibitions knows that their power extends beyond driving prowess."
NEW PINNACLE RIBBON: The new Pinnacle Ribbon product is designed to provide value conscious lady golfers superior distance with softer feel in traditional white and a new clear pink cover options. A softer Surlyn cover and soft compression, resilient core promotes softer feel, improved control and long distance with guaranteed cut-proof durability.
Pinnacle continues to align the lady product offering with its support of the Susan G. Komen Foundation, prioritizing the importance of their awareness icon and the new ribbon positioning. In addition to a new, Pinnacle "jet trail logo," Ribbon nameplate and pink play number, the new sidestamp will feature the new Komen for the Cure logo and accompanying pink ribbon. The packaging will feature pink as the primary color with a flowing pink ribbon design. The Acushnet Company is a proud member of the Komen Foundation's Million Dollar Council and is dedicated to increasing breast cancer awareness.
The Pinnacle Ribbon carries an MSRP of $18 per 15-ball pack ($14.99 MAP).
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