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Wednesday, August 23, 2017

 Hard to believe that September is less than 10 days away. Labor Day weekend in the US often signifies the symbolic end of summer. Just three days ago, the PGA TOUR wrapped up its “regular season.” So this must mean the new product introduction phase is upon us yet again! Earlier this week, 

tm790Bridgestone announced new golf balls to replace its B330 line up. Now its TaylorMade’s turn to direct the spotlight on itself.

TaylorMade Golf has the addition of the P790 irons. It’s a forged players distance iron, according to the company, engineered with new SpeedFoam Technology. The P790 has a hollow cavity that incorporates SpeedFoam Technology, a new proprietary construction, which serves a dual purpose, according to the company, of generating ball speed as well as the management of sound and feel. Injected into the clubhead, SpeedFoam provides face support and damping properties.

A WrapFace construction creates a cut-thru Speed Pocket on the sole with extreme flexibility, TaylorMade said, in the lower part of the clubface. This flexibility promises greater forgiveness and consistency than is typically seen in a distance iron design, according to TaylorMade.

The P790 also features a 1.75mm face thickness with re-engineered Inverted Cone Technology (ICT) optimized for the slightly smaller face area. Whereas the company’s previous ICT which had a larger, heavier profile, the new, smaller Inverted Cone allows for reduced face thickness at the edges of the face, thus increasing flexibility from heel to toe and low on the clubface, according to the company, resulting in more ball speed across the entire face.

The P790 will be available at retail on September 15 (U.S. & Canada) & September 29 (globally), P790 irons will be offered in 3-PW, AW equipped with True Temper’s Dynamic Gold 105 steel shafts ($1,299) or UST Mamiya’s Recoil 760/780 ES SmacWrap graphite shafts ($1,499) with Golf Pride Tour Velvet 360 grips. Numerous other custom shaft options are also available.





TaylorMade has more to offer as the company also announced the release of the P730 irons. The P730 was designed to build off tm730the company?s blade irons, especially with the ?11 & ?14 Tour Preferred MB. The design team?s primary objective, according to the company, was to retain the features that were iconic to the Tour Preferred MB '14 ? notably sole camber, offset flow, sole radius and hosel length ? while at the same time improving its performance in two subtle ways; shaping and mass properties

The shaping improvements evolved from previous MB with direct feedback from Justin Rose, Dustin Johnson and other PGA TOUR players over the past several years. The overall blade profile is slightly smaller with cleaner and crisper lines, particularly in the 7-8-9 iron transition, TaylorMade said. The leading edge profile was also tweaked to improve turf interaction across the set. According to the company, Rory McIlroy and Justin Rose currently play milled versions of the P730 (the Rors Proto & Rose Proto, respectively), while Dustin Johnson is currently testing a forged set (which will be the version available at retail).

Let?s face it; this is a niche product at best. Forged irons are beautiful to look at but few recreational players actually buy them. Its something essentially reserved for the PGA TOUR contingent to use on a regular basis. So if you aspire to be Rose, Rors or DJ, then this might be the product for you!

The P730 becomes available at retail on November 1, and will be offered in 3-PW at an MSRP of $1,399 USD.


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