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Tuesday, January 27, 2015

Great Article from the GOLF WRX


The GolfWRX team was in Orlando for the 2015 PGA Merchandise Show to bring you live coverage of the event. Now that we’re back in Detroit, it’s time to make sense of it all.

It’s always fun to see the latest golf equipment, apparel and gadgets, but it’s even more fun to predict what products have the potential to change the way golfers play the game.

Goofy training aids and novelty items will always have their place at the PGA Merchandise show — it’s actually part of the charm — but they aren’t likely to revolutionize golf or the industry.

On the other hand, there were products that were truly innovative, and will help golfers improve their games, have more fun, or both. Here are five top trends we think will have a positive impact on golf for years to come.

Launch Monitors and Indoor Golf


Like the introduction of video analysis, launch monitors and swing tracking devices have transformed golf instruction and how the game is understood — and they were everywhere at the Orange County Convention Center.

Doppler Radar launch monitors FlightScope and Trackman have earned their keep as the premier club/ball tracking devices, but we also saw a slew of other options — especially those that are designed to work indoors. Some products cost as much as luxury cars, while others were cheaper than a nice steak dinner for two.

One of our favorite simulators was from Full Swing Golf, which uses a combination of infrared and camera technologies to give users accurate ball and club data. With the addition of Swing Catalyst, golfers can also see how their weight moves during their swing simultaneously with high-speed video.

“We’re a launch monitor first and a simulator second,” said Chad Coleman, vice president of marketing and sales for the company — but that doesn’t mean that the simulator part was a second priority. Golf shots hit on Full Swing Golf systems appear on the screen in real time, and course displays are digital, not photographs, which makes course play more realistic.

After announcing partnerships with Tiger Woods and Jordan Spieth, Full Swing was arguably the hottest simulator at the Show. Units start at $45,900.

Looking for a more affordable fix? Portable devices such as those from Epson and SwingByte, which work with smart devices through Bluetooth, attach to any golf club to offer data on swing speed, path, tempo and a lot more. They also display swings in 3D through their respective apps.

Epson’s M-Tracer will sell for $299 when it is released, while the SwingByte 2 currently sells for $169.

Science and Motion (SAM) PuttLab 5 brings launch and swing analysis into the putter realm. It uses ultrasound and algorithms to track your putting stroke and provides feedback on launch, path, face angle, tempo, impact and more. You can even watch a graphic replay of your swing on TV if you have it connected to a monitor.

As this technology evolves, the most coveted tee times could become those slotted after the sun goes down.

Putter Adjustability and Counterbalancing


Adjustability in golf clubs is hot in the equipment industry and for very good reason. With a few clicks of a wrench, golfers can dial in the loft, lie angle face angle and head weight of their clubs.

Putters, for the most part, have been neglected by the mainstream — but that’s beginning to change.

Happy Putter, invented by Vikash Sanyal, the founder of Never Compromise putters, allows golfers to adjust lie angle, loft, head weight and offset.


The smiley-faced putter has 484 total configurations — making it more adjustable than any club on the market.

Counterbalanced putter grips have caught the attention of golfers — especially with the looming ban on anchored putters in 2016 — because they add more stability to the stroke. But not all new counterbalanced grips are created equal.


Nike’s new CounterFlex putter grips allow golfers to adjust where the counterbalancing weight is located with a sliding 70-gram weight that is secured inside the grip. In our testing, there was a noticeable difference in feel when the weight was located in the bottom of the grip versus the top of the grip. Golfers will get more counterbalancing effect if they locate the weight at the top of the grip, but like all things in golf equipment, results vary.

SuperStroke introduced it’s +Plus Series grips at the show, which allow golfers to turn any putter into a counterbalanced putter.


With SuperStroke’s “CounterCore,” golfers can add a 50-gram weight plug inside the butt end of the grip without removing the grip or adding adhesive, allowing them to switch from a counterbalanced putter to a non-counterbalanced putter with the turn of a wrench.

The +Plus Series grips come in three sizes: 2.0XL (big), 3.0XL (bigger) and Flatso 2.0XL, which has a wide, flat front that offers a different feel.

Club Fitting Made Easier

Isn’t it frustrating when you want to try a certain shaft with your favorite driver head, but their adjustable tips aren’t compatible with each other?


Club Conex’s new UniFit adapters allow golfers to try just about any shaft with any club head. It works with three pieces — one that replaces the adapter inside an adjustable club head, one that attaches to the shaft and one that sandwiches between. The adapters offer 12 unique settings and 1 degree of adjustment.

It’s idealistic to think that universal adapters could become common place in the industry — different equipment companies use different adapter technologies to further their own designs — but it’s great that gear heads (like us) who like to test multiple club heads from multiple manufacturers now have an inexpensive way to do so.

The target market for UniFit is club fitters looking to reduce shaft inventory, and we anticipate that we’ll see a lot of them make the switch to this technology.

Cool Clubs, a custom club-fitter based in Scottsdale, uses its new S3 Shaft Analyzer to measure every shaft parameter and has compiled a database of over 1,000 shafts. The app, which costs $20 for a year subscription, allows golfers to see the results from every shaft in Cool Clubs’ database.


Comparing shaft parameters has never been easier, and as golfers demand more information before they buy shafts, this trend isn’t going anywhere.

Niche clubs

Most of the GolfWRX Staff originally found the site through their yearning to know more about the clubs tour players were using. For that reason, we’re glad to see major equipment companies releasing more tour-inspired, niche products.

Sure, more frequent releases create year-long interest in golf equipment brands and can possibly boost sales, but what we like is that it gives golfers access to clubs that they otherwise may not have been able to purchase.


Callaway’s new Mack Daddy PM-Grind wedges were designed by Phil Mickelson, and a high-toe design and extended grooves make hitting open-faced shots easier and create more spin.


TaylorMade’s AeroBurner MiniDriver further proves the point that specialty clubs can have staying power.


Its predecessor, the SLDR MiniDriver, was released in 2014 as an oversized fairway wood designed for use off the tee. It was redesigned for 2015 as part of the company’s AeroBurner line, proving that specialty clubs don’t have to be one-hit wonders.

Golf clothes that don’t look like golf clothes

To the chagrin of traditionalists, snapback hats, flat-brim hats and spikeless, sporty shoes are here to stay, and there was a wealth of apparel companies offering products that fit the trend.


We’re not saying Rickie Fowler had everything to do with this, but it’s no coincidence that his big hats and bright-colored outfits have gained traction since his arrival on Tour.

Golf clothes seem to want to look like anything other than golf clothes right now, even on the traditional side. Spikeless shoes may have just been the start.


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