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Thursday, September 22, 2011

Justin Rose Debuts adidas STREET on the PGA Tour En Route to victory at the BMW Championship
CARLSBAD, CA (September 21, 2011) - adidas Golf, the industry leader in footwear innovation, has introduced the spikeless adidas STREET footwear. adidas Golf Tour Staff professional Justin Rose debuted the new spikeless golf shoe en route to his wire-to-wire win at the BMW Championship last week.

adidas STREET combines iconic adidas styling with full-grain leather for a rich look and feel. The upper is both lightweight and durable, while the soft, spikeless outsole provides traction, comfort and off-course versatility. The spikeless sole gave Rose superior traction throughout the week, including in wet conditions during the final round when a steady rain fell throughout the back nine.
Rose switched to the adidas STREET last week after being given a prototype pair and was instantly hooked, as the innovative shoe has helped his footwork and allowed him to move freely with the extra flexion and torsion he needs. "I noticed an impressive improvement after wearing the adidas STREET shoe. The softer construction puts less stress on the body and I walk off the course feeling fresher," said Rose.
adidas STREET is designed to allow the foot more natural flexion and torsion while cushioning every step. The spikeless outsole delivers superior traction with 124 strategically placed traction lugs of varying size for a secure grip in all playing conditions, with textured synthetic toe-cap that's super durable and improved abrasion-resistance.
adidas Golf launched the Balance Nitro franchise in 2005 leading the Japan spikeless category. Later adids Golf continued innovations with the Traxion Lite series in the US and now the release of the adidas STREET. The adidas STREET is poised to solidify that leadership position when it launches nationally on November 1, 2011. "It's exciting to see the adidas STREET succeed so soon on tour, but not a surprise, since we've been making the best spikeless golf footwear for more than five years," said Kevin Ross, vice president of adidas Golf.
adidas STREET carries a manufacturer's suggested retail price (MSRP) of $90 in five colorways - white/white/black, black/black/white, cognac brown/tour white/gum, white/FP royal/FP royal, and white/FP lime/FP lime - to be released on November 1, 2011.

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