“There is a good reason to be bullish on India,” says Vivek Mehta, CEO, Callaway India, “We have products across the range - for kids, up to top professionals.” Golf has enjoyed an extraordinary run in India in the last year.

From 150 courses, half of them not of international standards, but today its believed there are around 250, with another 50 being built across India.
 

There is a feeling that India is becoming a significant market, as TaylorMade is already present there too. The pie that Callaway and TaylorMade are looking to target is at $15-20 million today, and growing at 30% a year.

This could be the start of a new trend where Top Manufacturers open subsidiaries in countries that are strategic for their future growth.