Adams Golf Launches Free Club Giveaway on Facebook

PLANO, TEXAS, September 1, 2009 - Adams Golf (NasdaqCM:ADGF) unveiled its plans to give away 100 of its industry leading Idea a7OS hybrids and hybrid iron sets in conjunction with the company's new fan page on Facebook. Unique to the industry, this social-networking based promotion is designed to allow fans of Adams Golf to directly interact with the company and fellow fans, in addition to learning more about the newly released Idea a7OS line-up of golf clubs before they even hit stores.

Fans enter the contest at www.adamsgolfcontest.com or through www.facebook.com/adamsgolf by submitting their name, a short pitch as to why they need new golf clubs along with any photos and videos that support their love of the game. The fans then invite their friends through Facebook Share or simple email to vote for them in the contest. Running for five weeks, the top-10 vote-getters each week will win a set of Idea a7OS hybrid-irons. The next ten top vote-getters will win individual Idea a7OS hybrids. A total of 100 prizes will be awarded.

"Facebook and other social networking sites like it have clearly become valuable avenues for companies like Adams Golf to interact directly with their fans," said Scott Blevins, Senior Vice President of Sales and Marketing of Adams Golf. "With the new Idea a7OS line being launched, we knew we had a great opportunity to take advantage of this new medium in a unique way. Our hybrids clearly already have a loyal following so we look forward to seeing how creative our fans will get in order to win one of the 100 prizes."

The contest will run for five weeks until September 28.