Fairhaven, MA (January 24, 2008) Staying true to its heritage of designing performance enhancing golf clubs for better and aspiring golfers, Titleist introduces four new irons for 2008. The new Titleist AP1 and AP2 irons are multi-material, dual cavity designs that provide Advanced Performance You Can Feel. The new Titleist ZB Forged is a blended cavity-to-muscle back set while the new Titleist ZM Forged is a traditional muscle back iron.

"We designed these irons with a focus on feel and performance," said Jeff Harmet, President, Cobra Golf and Titleist Clubs. "The Titleist iron audience ranges from world-class Tour players to aspiring golfers who demand performance with great feel. Each of our new irons is clearly positioned and provides best in class performance for its intended target golfer."

Following extensive research with a wide range of golfers, Titleist discovered clearly defined average ball speed gaps of approximately 10 miles per hour between Tour players, club professionals and low single digit handicap amateurs, and high single digit to low double digit amateurs.

"It is important to note that average ball speed gaps between player groups have widened over the years," said Harmet. "The average ball speed of a PGA Tour player is 165+ miles per hour, while the average ball speed of a 5-9 handicap player is 145 mph – a 20+ mph difference. As a result of our research, we have designed four distinct irons that will focus on performance and feel and optimize launch conditions and ball flight based on the targeted players' ball speed range."

"The advanced dual cavity design and multi-material construction of the new Titleist AP1 and AP2 irons utilizing a dense tungsten nickel alloy in the back and sole allowed us to optimize launch conditions for a larger range of swing speeds from Tour player to aspiring golfer," said Dan Stone, Vice President, Research and Development, Titleist Golf Clubs. "We were able to do this while maintaining the traditional soft yet solid 'Titleist feel' that players have come to expect from Titleist irons."

FEATURES AND BENEFITS OF TITLEIST AP IRON LINE:

The new AP family is the most technologically advanced irons that Titleist has ever produced. The AP1 and AP2 feature contemporary technology with traditional Titleist feel for the better and aspiring player. The AP stands for Advanced Performance, and the new irons deliver on that promise.


AP1 IRONS

- Overview/Player Profile: Titleist AP1 Irons are advanced performance, multi-material, dual cavity, contemporary cast irons providing looks, feel, shot control, and higher flight with forgiveness. Titleist AP1 Irons target the skilled golfer with enough performance to easily reach the aspiring serious golfer. High-tech design and construction deliver outstanding performance.
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- Price/Availability: Available in both right and left hand beginning March 15, 2008, with a suggested retail price of $100 per club/steel and $125 per club/graphite.




AP2 IRONS

- Overview/Player Profile: Titleist AP2 Irons are advanced performance, multi-material, dual cavity, chrome plated technical forging for the skilled, single digit golfer who wants contemporary iron technology with traditional solid feel, looks and shot control.
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- Price/Availability: Available in both right and left hand beginning March 15, 2008, with a suggested retail price of $142 per club/steel and $167 per club/graphite.




FEATURES AND BENEFITS OF TITLEIST ZB AND ZM FORGED IRONS

The new Z Forged family continues the Titleist legacy of designing and producing forged irons with superior shot control for the best professional players and competitive amateurs in the world. The ZB Forged is a blended cavity-to-muscle back set of traditional forgings, while the ZM Forged is a traditional muscle back iron. The Z shaped back design of the iron moves weight from the heel to toe centering the CG for solid feel, consistent ball speed, launch and spin. Below is a comprehensive list of Features and Benefits for the new ZB and ZM Forged irons: 



- Price/Availability: Available in both right and left hand beginning March 15, 2008, with a suggested retail price of $125 per club/steel and $150 per club/graphite.