Fairhaven, MA (January 24, 2008) - Titleist, manufacturer of the #1 ball in golf and the industry leader in golf ball technology, introduces the new Titleist DT Carry and DT Roll golf balls, the most targeted and average player validated Titleist DT products in the microbrand's 30 plus year history. Titleist enhances the performance for DT loyalists, average and recreational golfers, as well as competitive golf ball users, by providing two distinct approaches to distance – longer distance through greater carry and longer distance through greater roll - based on the average golfer's varied and diverse launch characteristics.

"The positioning of the New DT Carry and DT Roll was derived from some of our most extensive product validation, target golfer feedback and consumer insights to date," said George Sine, Vice President, Golf Ball Marketing and Strategic Planning - Worldwide, Acushnet Company. "A common thread throughout the research was that average and recreational golfers wanted the products to speak to their needs, with distance optimization serving as the most apparent, while still providing exceptional feel for greenside control and accuracy."


"The New DT Carry and DT Roll are golf balls created by the average for the average golfer,'' said Sine. "From product to naming and packaging to advertising, the average golfer will relate to and appreciate the New DT Carry and DT Roll products as they reflect their input, recommendations and cited requirements as to how we could add more distance and performance to their games.''


Features and Benefits: Many golfers within the moderate to lower swing speed segment desire and require a shot shape, trajectory or visible point of difference toward achieving maximum distance.

The objective for the Titleist DT Carry is to provide a higher flying DT product option suited for those that prefer or require more carry to achieve more distance.

The objective for DT Roll is to provide a DT product option with a lower trajectory and more piercing ball flight suited for moderate to lower swing speed golfers that prefer or require more roll to achieve added distance. An additional benefit of the distinct performance attributes of the carry biased or roll biased offerings is the flexibility for golfers who encounter different course conditions during their travels or public venue play.


DT Carry: Longer Distance Through Greater Carry
The New DT Carry golf ball combines new, large and soft core technology with a new, high lift 252 dimple design, delivering greater carry distance through a higher ball flight for golfers with low launch.
- Large 1.595" low density, soft polybutadiene core for longer distance.
- Large dimple, 252 icosahedron design aerodynamics in four different sizes for higher ball flight and greater carry.
- Soft, Surlyn cover for increased spin and greenside control.
- New, staggered wave parting line.
- New, A.I.M. (Alignment Integrated Marking) sidestamp.
- Cut-proof guarantee.

DT Roll: Longer Distance Through Greater Roll
The New DT Roll golf ball combines new, soft and resilient core technology with a lower trajectory 392 dimple design, delivering longer distance via penetrating ball flight and greater roll.
- High velocity, 1.565" polybutadiene core for longer distance.
- Low trajectory, 392 icosahedron dimple design aerodynamics in five different sizes for lower ball flight and increased roll.
- New, staggered wave parting line.
- New, A.I.M. sidestamp.
- Soft, Surlyn cover with cut-proof guarantee. 


Pricing and Availability: The New DT Carry and DT Roll golf balls will be available in golf shops beginning February 1, 2008, with a suggested retail price of $28 per dozen and a MAP of $21.99.

More Information: on the new DT Carry and/or DT Roll please visit online at www.titleist.com. .