(Aug. 15, 2016) - For the first time in its history, Mizuno has released a three-tier family of irons under the JPX name, ensuring that golfers of all skill levels are able to put in play the same technology the world's best players rely on. The new JPX900 family of clubs continues the company's pursuit of excellence, embracing a stylish design philosophy that embraces speed, futurity and innovation.
The new family offers a strong connection across all skill levels, enabling casual golfers to put in play the same clubs the professionals use. The JPX900 Tour, JPX900 Forged and JPX900 Hot Metal offer golfers the opportunity to find the right set of clubs to suit their games. Believing that details matter, Mizuno put its emphasis on the most minute of details to craft a line of clubs that is unmatched in playability and performance. Each iron series utilizes a different metal composition, marrying it with the best technology on the market to deliver distance, control and forgiveness.
"The JPX900 family of irons represents an exciting new chapter in Mizuno's rich history," said Ryan Ellis, Associate Brand Manager¬ - Golf. "We have always been committed to improving what we do each year, striving for the next breakthrough. The JPX900 family enables each player to find the best clubs to fit their style of play, from the weekend golfer to the grind-it-out gamer who squeezes nine holes in after work. By combining cutting-edge technology with our unyielding desire to produce the best clubs in the industry, we have assembled a complete family of clubs that will connect with players of any skill level."
The JPX900 Tour meshes the best attributes of Mizuno's grain flow forged player's irons with advanced weighting techniques and the clean styling of the JPX series. The 900 Tour boasts 1025E mild carbon steel, a professionally proven forging material that delivers a soft, solid and consistent feel and was used to craft the successful MP iron series. The power frame design pushes more mass to the corners of the clubhead, to help maintain ball speed on off-center hits, allowing this iron to play surprisingly forgiving.
The JPX900 Forged is built on the foundation of the JPX850 Forged, using Boron steel that enhances feel and boosts distance. Infusing Boron during the forging process creates material that is 30 percent stronger than existing 1025 steel, allowing Mizuno to create a new multi-thickness face and making the JPX900 Forged the thinnest forged face Mizuno has ever made. A reshaped pocket cavity helps to expand the sweet spot of the club, orienting it for higher ball speeds across the club face.
The JPX900 Hot Metal boasts the thinnest club face in Mizuno history. Utilizing Chromoly 4140M, the series was designed like a metal wood, adding thickness by using offset geometry and employing discretionary weight to optimize performance. The cup face design delivers a larger COR area, and mass is pushed to the extreme corners of the club to offer unmatched stability and forgiveness.
All members of the JPX900 family are customizable through Mizuno's Performance Fitting System (PFS), which utilizes proprietary technology of the Mizuno Shaft Optimizer to pinpoint club specs for peak performance. An assortment of high-end, professionally proven shafts - such as Dynamic Gold AMT and Project X LZ, Modus 105 - are available as standard for various clubs.
To watch a video of the JPX900 irons series, please visit:
Connect with Mizuno on Facebook, Instagram and Twitter (@Golf_Mizuno) to keep up with product news, Tour updates and custom content and fitting tools.
About Mizuno USA:
Mizuno USA, Inc. is a wholly owned subsidiary of Mizuno Corporation, one of the largest specialty sporting goods manufacturers in the world. Mizuno USA, Inc. manufactures and distributes golf, baseball, softball, running, and volleyball equipment, apparel, and footwear for North America. Mizuno USA, Inc. is based in Norcross, Ga.
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(SAN DIEGO, CA) - Lamkin Corporation - the original manufacturer of premium golf grips - introduces Z5, the most advanced multi-compound grip on the market with five distinct zones that feature texture and color technology designed to deliver the perfect grip for maximum control, comfort and consistency with every swing.
Each zone of the Z5 is uniquely designed for a specific performance-enhancing function. The horizontal pattern and soft cord weave under the upper hand augments grip stability and traction, while a shallow micro texture at the bottom improves feel and comfort for the lower hand. Carefully designed color patterns and a simulated rope texture in the middle zone promote proper hand pressure and placement, creating a fluid backswing to better position the club head for increased speed, distance and control.
"This is the most advanced grip Lamkin has ever produced, as our team of engineers scientifically broke down the key characteristics required to properly support the top and bottom hands during the swing," says Bob Lamkin, President and CEO of Lamkin. "We developed unique patterns, compounds, and textures for the Z5 that enhance feel and incorporate alignment aides to increase confidence and consistency on every shot."
The high-performance Z5 grips are made from a proprietary rubber compound that ensures maximum durability, feedback and torsion control while making the grip an excellent choice for all-weather playability. The functions of the five zones include:
• Zones 1 and 2 consist of a soft cord weave designed to provide the top hand with exceptional traction, enhanced comfort and slip-free confidence in all weather conditions.
• Zone 3 includes two FingerLock panels to ensure the thumb is in an optimal position, while a simulated rope texture offers a tactile response to enhance club control without the need for excessive grip pressure.
• Zones 4 and 5 provide an exceptional feel for the lower hand thanks to the shallow micro-texture and a V-shaped dividing groove that promotes consistent hand positioning.
The Z5 is available (starting at $7.99) in red, black and blue color combinations in standard size models at select golf retailers and at Lamkingrips.com. The midsize models will be available in late August.
Offering the widest assortment of performance-enhancing golf grips, Lamkin has been an industry leader for more than 90 years. In addition to the legendary Arnold Palmer, the company's famed products are preferred by PGA Tour superstars Justin Rose, Keegan Bradley, Brandt Snedeker, Miguel Angel Jimenez and many others.
Lamkin grips are unrivaled in quality thanks to world-class engineering, premium materials and handcrafted, repeatable production techniques. Other Lamkin offerings include the new SINK, Wrap-Tech and UTx models, as well as the iconic Crossline, the popular R.E.L ACE 3-Gen, and Tour Van options crafted according to Tour player specifications.
More information: LamkinGrips.com or 800-642-7755. Get social: @LamkinGrips.
About Lamkin Grips
Lamkin Grips' golf heritage dates back to 1925 when founder Elver B. Lamkin began manufacturing golf's first leather grips. Today, the family-owned business delivers the industry's widest assortment of performance-enhancing golf grips that continue to earn loyal customers worldwide. Through their ongoing dedication to unequaled product quality and service support, Lamkin Grips is passionately committed to connecting golfers to a more confident, consistent and enjoyable game.
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