Wednesday, February 1, 2017


 

 

SOUTHERN PINES, N.C. ... Eaton announced today that its Golf Pride Grips Division, an industry leader in innovation, is introducing a groundbreaking new grip technology that delivers a new level of consistency in golfers' games unlike anything before. For the first time ever, the new ALIGN Technology features a dedicated raised ridge that extends down the back of the grip for consistent hand placement allowing the golfer to feel alignment. The patented ALIGN Technology is featured in the MCC family in both the traditional MCC taper profile and MCC Plus4's larger lower hand profile. The #1 Hybrid Grip on Tour combining cord and rubber for all-weather performance now has a tactile innovation that locks the hands into a consistent grip every time.  

MCC ALIGN and MCC Plus4 ALIGN activates upon installation with a dedicated raised ridge on the back of the grip allowing for consistent hand placement and an enhanced ability to square the clubface at impact each and every time. ALIGN Technology also features a unique micro-diamond texture and 50% firmer material compared to the surrounding grip area to amplify its pronounced feel. The flex channel separates the ALIGN Technology ridge from the grip body to maximize elevation lift and lock the grip into fingers, while conforming to the rules of golf.

"80% of Tour players trust their games to Golf Pride, which allows us to conduct extensive Professional and consumer testing to create an innovation that delivers consistent results," said Jonathan Neal, Global Marketing Manager for Golf Pride Grips. "A repeatable grip is critical for many of the world's best players in the world, as 1 out of every 3 PGA TOUR players currently use a grip with a reminder rib. However, they uniformly provided us feedback that they want it to be more pronounced. That insight led us to develop ALIGN Technology to assist the best players in the world and amateurs alike to feel alignment and to square the clubface."

The MCC ALIGN and MCC Plus4 ALIGN grips will hit retail in Spring with a street price of $10.99 per standard size and $11.49 for midsize grip. For more information on the ALIGN Technology and the entire 2017 Golf Pride product offering, visit golfpride.com.

Eaton's Golf Pride Grips Division is the world's largest manufacturer of golf grips, with manufacturing, sales and distribution facilities on six continents. The division's Golf Pride brand is recognized globally as the number one choice in grips among TOUR and recreational players, competitive amateur golfers, club manufacturers and club repairmen. For more information, visit golfpride.com.

Eaton is a power management company with approximately 95,000 employees. The company provides energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton sells products to customers in more than 175 countries. For more information, visit eaton.com.


Wednesday, January 18, 2017


 

CARLSBAD, Calif., January 9, 2017 -- Odyssey Golf has set the standard for industry- leading innovations for more than 20 years. The latest is Micro-hinge technology, announced today and featured in the new O-Works putter line.

Micro-hinge technology consists of two pieces: a 304 stainless steel Hinge Plate backed by a soft thermoplastic elastomer inner layer. The Hinge Plate is populated with "micro- hinges" designed to gently flex and rebound at impact to impart forward spin. That helps start the ball rolling immediately, smoothly and accurately. Odyssey robot tests indicate that Micro-hinge technology promotes almost twice as much forward-spin as Odyssey's Fusion RX insert.

The Micro-hinge insert and elastomer inner layer are co-molded to ensure they fit together perfectly, which is essential to achieving the performance and feel targeted by Odyssey engineers.

A deliberate, 23-step production process is required to complete each insert. The Thermoplastic elastomer inner layer measures 46 on the Shore D hardness scale, making it softer than the cover of the average Tour golf ball. That creates a uniquely soft-and- satisfying feel that should appeal to golfers of all types.

The O-Works lineup consists of four popular Odyssey blade shapes -- #1, #1W, #2, #9 - and four mallet shapes #7, #7 Tank, 2-Ball, V-Line Fang CH and R-Line. Tank versions of the #1 and #7 are also available.

Blades incorporate Odyssey's new Versa-T alignment system to further enhance accuracy. Versa-T combines the alignment benefits of our Versa line's contrasting black and white color scheme with the alignment benefits of our Big T alignment lines, making it extremely easy to determine precisely where the face is aimed.

"Tour pros are much better putters than amateur golfers, partly because Tour pros impart forward-spin at impact for a smooth, accurate roll," said Austie Rollinson, Chief Designer at Odyssey. "Micro-hinge technology promotes the kind of Tour-level forward- spin that can immediately help golfers at any level putt better."

The new product introduction retail price for each O-Works model is $229.99. All models are available in left handed except the #2. Grip options include SuperStroke Slim 2.0 with CounterCore Technology, SuperStroke Pistol GT Tour with CounterCore Technology, and SuperStroke Tank.

For imagery and more information, please visit OdysseyGolf.com

About Callaway GolfThrough an unwavering commitment to innovation, Callaway Golf Company (NYSE:ELY) creates products designed to make every golfer a better golfer. Callaway Golf
Company manufactures and sells golf clubs and golf balls, and sells golf accessories under the Callaway Golf® and Odyssey® brands worldwide. For more information please visit callawaygolf.com.

#1 Putter on Tour claim based on combined 2015-2016 usage on the U.S. PGA, PGA European, LPGA, JGTO, Web.com and Champions Tours.


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