Wednesday, March 19, 2014

Fashion meets function and performance in new line of street style golf shoes, available April 15
FAIRHAVEN, Mass. (March 18, 2014) -- FootJoy, the #1 Shoe in Golf,
announced today the debut of FJ City, a new shoe collection offering men a
stylish and functional option on the golf course. FJ City is inspired by
popular street styles and features trendy designs made of high-quality,
full-grain waterproof leather uppers and a durable, cleated outsole. The
line offers six styles and a variety of eye-catching two-tone color
options. Five of the styles are also available with a spikeless outsole
through the FJ Professional line for wear on and off the course.

"The new FJ City line gives fashion-conscious players seeking the latest
in footwear trends an alternative shoe option that not only delivers the
performance features to play well, but stylish designs to look their best
on the course and in the clubhouse," said Doug Robinson, Vice President of
Design and Development Worldwide at FootJoy. "FJ City was inspired by
modern trends and is a sophisticated balance between performance and style.
Each design element, material and color combination was carefully selected
in order to deliver a polished, well-crafted shoe."


• Full Grain Leather Uppers provide a soft, supple feel and tailored
fashion appeal.
• Fashion Forward Designs enhance a player's style without sacrificing
performance and function.
• Color Pop EVA Cushioned Midsole offers two-tone color accents in a
variety of pairings for a sleek and eye-catching appearance.
• DuraMax™ Rubber Outsole delivers comfortable and flexible feel while
offering stability and traction underfoot.
• Two-Year Waterproof Warranty
• MSRP: $180

Plain Toe Blucher: white/blue, tan/burgundy, grey/orange
Shield Tip: taupe/yellow, black/mocha, off white/black

Monday, March 17, 2014

New Zelos 7 combines the best features of graphite with the benefits of a 100 % steel shaft
CARLSBAD, Calif. (March 17, 2014) - The company that quietly revolutionized the golf equipment industry by perfecting the first sub-100 gram constant-weight steel shaft, will release the world's lightest constant-weight steel shaft on April 1, 2014 in Australia, Europe and the USA.

"The N.S. PRO ZELOS 7 is a 100 percent-steel shaft, but it is designed to mirror the best qualities of graphite shafts," said Hiro Fukuda, sales and marketing for the global company. "Nippon Shaft is very proud of our engineering and design staff, which set out to make the ZELOS 7 in order to help make the game of golf more enjoyable for as many people as possible."

The ZELOS 7 is aimed at golfers whose 7-iron swing speeds measure 75 miles-an-hour or less, estimated to be 80 percent of the world's golfers, including some pros. The shafts will be available in 3-iron through wedge, measuring 38.5-35.0 inches in length and featuring a low kick point. The regular flex shaft weighs 74 grams while the stiff flex weighs 76 grams. Constant weighting means each iron will weigh the same regardless of its length. The ZELOS 7 shaft will be softer than a graphite shaft from the tip to the butt end of the club.

"The ZELOS 7 is a shaft that's going to fit a lot of players," Fukuda said. "For golfers who currently play graphite shafts and who would prefer steel, the ZELOS 7 will be a perfect alternative. The ZELOS 7 also is for players who already have switched to graphite but would like to return to steel without giving up the light weight and the full flexing advantages of graphite. We are proud to announce the first professional win with the ZELOS7 by a former graphite shaft user at the first event on the 2014 Japan LPGA tour, Daikin Orchid Ladies."

Nippon Shaft has a rich history when it comes to designing and producing lightweight steel shafts. In 1999, the company introduced the 95-gram N.S. PRO 950GH shaft, which became the first sub-100 grams constant weight steel shaft and one of the most popular shafts in the world.

In addition to its success with average golfers, the 950GH was and is one of the most popular shafts on the LPGA Tour, where it has been the shaft of choices for hundreds of winners on the world's most prestigious women's pro tour.

In recent years, Nippon Shaft has successfully expanded its product line to include shafts designed for PGA TOUR professionals and low-handicap amateurs.

Since 2012, Nippon Shaft recorded more than 50 victories on professional golf tours worldwide, as the best players in the world increasingly chose to install in their irons steel shafts manufactured in Japan to unparalleled quality standards.

Nippon Shaft manufactures all of its steel and graphite shafts in a state-of-the-art factory in Komagane, Japan. The company's integrated production lines are strictly monitored and controlled with thorough checks conducted responsibly through the entire production process. As a result, Nippon Shaft is able to control high product quality - from material selection to final testing.

Nippon Shaft has more than 100 professional victories worldwide. Based in Yokohama, Japan, Nippon Shaft is the No. 1-selling steel shaft in Asia.

Nippon Shaft is a privately-held subsidiary of NHK Spring Co. LTD, a Japanese automobile parts manufacturer. Nippon Shaft's North American headquarters is in Carlsbad.

Nippon Shaft products are available globally either as stock or custom shafts in many of the world's top iron brands. In addition, Nippon Shaft products are available through Nippon Shaft's dedicated global clubfitter network. Details of these can be found at

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Wednesday, March 12, 2014

Deep face extreme
Palm Desert, CA - Coming March 15, PowerBilt will debut the latest rendition of its popular Air Force One driver, the Air Force One DFX.

DFX stands for Deep Face Extreme. Once the golfer stands over this driver, They will see the difference. The clubface is now 5 mm deeper than the previous version, which catches the ball at impact slightly longer and combines with the nitrogen inside the clubhead to create reduced spin and more distance.

"We reduced the nitrogen pressure to 80 pounds, for better impact feel," says Ross Kvinge, President of PowerBilt. "This new amount of nitrogen generates a tremendous trampoline effect for increased ball speed. In fact, now the trampoline effect is up to the USGA maximum limit. Shot dispersion tightest ever in our drivers. And by adding 6 grams low and forward in the clubhead, we moved the CG lower and more forward than in any other Air Force One driver. We did this to appease our clubfitters who requested a better smash factor. I can confidently say that this is the most solid driver we have ever produced."

PowerBilt's patented Nitrogen N7 "Nitrogen Charged" technology makes its debut in the Air Force One DFX driver, as well; it's a newly patented method to reinforce the clubface without adding any weight. That means every golfer can benefit from maximum C.O.R., maximum C.T., maximum trampoline effect, and maximum smash factor for incredible distance.

The Air Force One DFX features a forged titanium body with titanium cup face technology, as well as aerodynamic clubhead shaping. It's available in both the high MOI and Tour Series, in lofts of 8.5°, 9.5°, 10.5° and 12.5°. Standard shaft length is 45 ½". The club is offered in several leading shaft models from the top OEM shaft brands, so that golfers will achieve the optimum launch angle and spin rate for their unique swing. MSRP starts at $299.99, and there is an upcharge for ultra premium shaft options.

Golf media have already taken notice of the Air Force One DFX driver. MyGolfSpy tested it, and reported: Surprise, surprise, surprise (I'm not actually surprised), here's the PowerBilt Air Force One rounds out our top 5. The numbers were excellent among our lower swing speed players, and we think we probably could have done better at the higher swing speeds too. You won't find many companies who offer a better selection of stock shafts, and you won't find many heads that perform better either. Joke all you want about the Nitrogen, this one is legit."

Golfers can pre-order the Air Force One DFX driver before March 15,  or visiting

Thursday, March 6, 2014

Significant sales increases in metalwoods and footwear drive home the final numbers for 2013
Carlsbad, Calif. (March 5, 2014) - TaylorMade-adidas Golf (TMaG), the largest and most profitable golf equipment, apparel and footwear company in the world, announced today, fourth quarter sales of $414M (€304M) with currency-neutral, year-over-year growth of 25%. TMaG posted full year sales growth of +3% resulting in $1.7 billion (€1.3 billion) in sales. Sales increases in the fourth quarter were led by the metalwood and footwear categories, each seeing strong double-digit growth YTD.

Despite unseasonably poor weather across the globe leading to a late golf season start in 2013, TMaG successfully launched multiple products in the metalwood category. In the fourth quarter, a time when many equipment manufactures opt to hold their big launches for the spring season, TaylorMade jolted the industry with the launch of SLDR and Jetspeed - two wildly popular drivers that are both played heavily on the PGA Tour. The launch allowed the company to jump ahead of competition and create an astonishing currency-neutral, fourth quarter year-over-year growth of +75% in the metalwood category.

The SLDR has been one of the most well received TaylorMade drivers in the company's history. It has been the No. 1 played driver on the PGA Tour for more than 22 consecutive weeks. Golf Digest Magazine also gave it 20 out of 20 stars in its annual Hot List awards. At retail, SLDR is the No. 1 selling driver model and currently makes up 6.5% of the company's industry leading 39.8% US metalwood marketshare.*

adidas Golf and Ashworth footwear and apparel saw a record breaking year in sales. The footwear category posted a significant currency neutral, year-over-year growth of +29% in the fourth quarter, ending the year in double digit growth (+16% for the full year). The launch of the adizero collection, the lightest adidas Golf cleated shoe on tour, along with strong sell-through primarily in Asia and Europe continued to strengthen sales.

Around the globe, TMaG business in Japan and Canada showed significant growth posting +11% and +15% YTD, while the U.S. grew by +3%. Strong sell through in these regions helped lift the bottom line for those regions that struggled through a tougher golf.

"The 2013 golf season will certainly be remembered as one of the most challenging in our industry, but I am extremely proud of our company's resiliency and the ground-breaking products that enabled us to continue producing strong profitability," said Mark King, TMaG CEO. "Our sights are set high for 2014 and are encouraged by more product introductions from our four brands."

* 2013 December U.S. dollar share according to Golf Datatech LLC

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Sunday, March 2, 2014

Progressive head size and face profiles provide more forgiveness and shot-making precision where golfers need it most
BEAVERTON, Ore. (January 23, 2014) - To kick-start the creation of Nike Golf's new line of hybrids, Nike Golf engineers re-examined the range of metal woods that golfers have in their bags. From drivers to fairway woods, the club heads decrease in size - and they followed that same strategy with the new range of VRS Covert 2.0 hybrids, available at retail on January 31, 2014.

Tapping into what the engineers at The Oven call "Linear Transition Design", the club team crafted the VRS Covert 2.0 hybrids with progressively smaller head sizes as loft increases, while increasing the face height on each model. The #2 and #3 hybrids, with larger heads, perform more like fairway woods to advance the ball, while the #4 and #5 hybrids are utilized for approach shots toward the green.

Both the VRS Covert 2.0 Tour and VRS Covert 2.0 hybrids feature a Fly-Brace reinforced High-Speed Cavity back design for longer and straighter shots. The cavity back design improves the moment of inertia and also helps to stiffen the back of the golf club and improve the energy transfer across the club face.

"With the new VRS Covert 2.0 hybrids, the longer the shot, the more forgiving the club," says Tony Dabbs, Nike Golf Global Product Director, Golf Clubs. "When we looked at it, we realized it makes more sense, especially with a #2 and #3 hybrid, to produce ball flight that is more similar to a fairway wood. As the line progresses, the heads get smaller, and the #4 and #5 hybrids are designed to hit the green with a little higher trajectory and more shot-making precision."

In addition to the VRS Covert 2.0, the VRS Covert 2.0 Tour hybrids feature Nike's patented FlexLoft technology, a simple pull, turn, push-and-tighten adjustment system that allows golfers to choose their loft and face angle independently of each other, providing more range and versatility in the bag. NexCOR face technology, which incorporates variable face thickness for a faster, hotter face, results in more speed at impact.

The second generation of Mitsubishi Rayon's Kuro Kage graphite shafts are the standard graphite shaft option for both models. In the VRS Covert 2.0 Tour, the Kuro Kage Silver 80 graphite shaft creates more stability and lower spin. The VRS Covert 2.0 utilizes the Kuro Kage Black HBP Graphite 70 shaft, featuring a higher balance point to allow for higher swing speeds without adding shaft length.

Nike VRS Covert 2.0 Tour Hybrids
Availability: January 31, 2014
Specifications: 3H: 17°-21° (RH/LH), 5H: 21°-25° (RH/LH)
Kuro Kage Silver 80 Shaft: R, S
Street Price: $229

Nike VRS Covert 2.0 Hybrids
Availability: January 31, 2014
Specifications: 2H: 17° (RH), 3H: 20° (RH/LH), 4H: 23° (RH/LH), 5H: 26° (RH)
Kuro Kage Black HBP 70 Shaft: A, R, S, X, W
Street Price: $179

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