Wednesday, November 11, 2015

Norcross, Ga. - (November 11, 2015) - Mizuno, a global leader in golf technology and innovation, introduces the new 2016 JPX-EZ Driver featuring a redesigned club head and moveable weight technology to deliver maximum forgiveness off the tee.

Developed for golfers of all skill levels, the 2016 JPX-EZ Driver adds Mizuno Fast Track® Technology to expand customization options in the loft and trajectory settings. The 2016 model incorporates a 10-gram moveable weight which allows for more concentrated placement of mass to affect the driver's neutral fade and draw settings. By enabling weight shifts in either a central sliding rail or two lateral slots, the JPX-EZ Driver can be set up to address any player's specific ball flight needs. The JPX-EZ Driver's customization creates the perfect launch conditions and spin rate for optimal control and maximum distance.

"This driver's secret is in the newly added 10-gram weight, which makes an enormous difference to its overall adjustability, regardless of the differences in player's skill level or swing dynamics," said Chuck Couch, Vice President of Product Development - Golf, Mizuno USA.

The JPX-EZ Driver again implements its Quick Switch® Technology which allows golfers to switch loft angle between 8.5 and 12.5 degrees.

JPX-EZ Driver
Available Lofts: 1 Head (8 different loft settings)
Shaft: Fujikura SIX XLR8, S, R, A-Flex (Men); Fujikura SIX - L Flex (Ladies)
Grip: Golf Pride M-31 360 Round
*Other Options available through Mizuno's Custom Department
Suggested Retail Price: $399.99
Available in-store: November 6, 2015

Learn more about the new JPX-EZ Driver at




Tuesday, October 27, 2015


Photo: Courtesy of TaylorMade

TaylorMade Tour Preferred Golf Ball; TaylorMade Project (a) Golf Ball; TaylorMade Tour Preferred X Golf Ball


The new Tour Preferred golf ball ($47.99/doz. (MSRP)) features 4-layers with an inner mantle that's about 65% softer than that used in the previous Tour Preferred model, making the new ball feel significantly softer without losing any speed or performance.

The new version launces higher and spins more on long irons than the new Tour Preferred X ($47.99/doz., (MSRP)) but provides the same distance and short game spin as the X. Both models are built with a very soft, cast urethane cover and both also features low drag dimples that improve performance in windy conditions.

Photo: TaylorMade Tour Preferred Golf Ball

The new Tour Preferred X features a 5-layer construction and is slightly firmer (87 compression vs. 80 compression for the Tour Preferred) feeling than the standard Tour Preferred. A thicker cast urethane cover than the past X model improves short game performance for players like Dustin Johnson, Sergio Garcia, Jason Day, and Justin Rose, all of whom played the previous Tour Preferred X.

"We developed forty three Tour Preferred X prototypes throughout our exhaustive pursuit to engineer a better golf ball and put them in the hands of our Tour players," said Eric Loper, TaylorMade's Director of Golf Ball Development. "They were unanimously drawn to the ball that produced more control around the greens, and that was the new Tour Preferred X. We're excited by their initial reactions to its performance and look forward to their transition into the new models for the '15-'16 PGA TOUR season."

Photo: TaylorMade Tour Preferred X Golf Ball

TaylorMade Tour Preferred X Golf Ball

If you're wondering which Tour Preferred model is right for you, here's the breakdown: The standard Tour Preferred offers a softer overall feel and more spin on mid and long irons shots, as well as a higher trajectory on approach shots. The Tour Preferred X provides a firmer feel, a more penetrating flight and slightly less spin on mid and long irons shots.


Photo: TaylorMade Project (a) Golf Ball

TaylorMade Project (a) Golf Ball


In addition to the new Tour Preferred models TaylorMade also has a new version of the Project (a) ($34.99/doz. (MSRP)). Like the original, the new model is aimed at recreational players who want Tour-like performance with a soft feel and extra shot-stopping spin around the greens. 


The new model, which features an overall compression of 70 as compared to the previous iteration's 88 compression, also has a 33% softer core that creates low spin rates and plenty of distance off the driver and long clubs. A cast urethane cover, which is the softest and most durable in the TaylorMade lineup (same cover as the new Tour Preferred models), helps crank up spin rates on short shots from 30 yards and in as well as mid-iron approaches, allowing non-Tour players hit shots just like the guys they watch on TV.

All of the new TaylorMade golf ball models will be available at retail on November 6th.



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Sunday, October 11, 2015


FootJoy, the #1 Shoe in Golf, introduces a progressive new golf shoe for women, called emPOWER™. Designed with bold athletic styling, emPOWER provides a comfortable, eye-catching, lightweight spikeless footwear option that performs.

EmPOWER’s distinctive look begins with a BreathEasy™ sports mesh upper. The color-splashed upper delivers premium breathability, keeping the foot cool throughout the day, while still providing 2-year waterproof protection.

From a performance perspective, MaxGrip™ traction pods are integrated into the outsole and provide the additional traction to make confident swings throughout the round.

As with all women’s shoes in the FJ line, emPower was created specifically to deliver comfortable performance. Developed on the women’s Power Last, emPower offers a rounded, athletic toe character, generous fit across the forefoot with a slightly narrow heel. A new, soft underfoot foam provides EveryStep™ comfort and a massaging footbed ensures comfort throughout the round.

“When we speak with female players during our market research visits, the two most important shoe attributes they request are, almost unanimously, ‘comfort and style,’ said Mike Foley, Director or Footwear Marketing. “The emPOWER shoe was made to address those two attributes head on by combining aggressive, contemporary styling with innovative underfoot comfort features.”


CLICK HERE: More more information and pictures..

Tuesday, October 6, 2015

Pros: Available in four different models — #1 Wide, #7, 330M and V-Line — and two different lengths (35 and 38 inches). Each Tank Cruiser putter comes with a weight kit that offers three different head weights and counterbalance weights. Stock 15-inch SuperStroke Mid Slim 2.0 grip is a nice touch.

Cons: $249 is pricey for an insert putter, but there’s value in the stock SuperStroke grip that houses an adjustable counterbalance system and the putter’s slick weight kit.

Bottom Line: Odyssey recognized that there was a gap between the company’s conventional putters and its counterbalanced Tank models. Tank Cruiser putters sit nicely in between, offering several different models and a well-thought-out, nicely packaged adjustable weight system.


Odyssey Principal Designer Austie Rollinson told me in last 2012 that the ban of anchored-putting styles by golf’s ruling bodies would fuel putter innovation. My guess is that the Tank Cruiser was exactly what he had in mind.

Like previous Odyssey models, the Tank Cruiser putters ($249) have two adjustable weight ports and three sets of putter head weights that weigh 10 grams, 15 grams and 20 grams. They allow the putter head to be made as light as 365 grams or as heavy as 385 grams in 10-gram increments.

What’s new, however, is that the putters also have a screw-in weight system in the butt end of their grips. Those removable weights, which weigh 0, 15 and 30 grams, allow golfers to change the overall feel of the putter.


Adding the heavier weights to the handle of the grip will move the putter’s balance point closer to a golfer’s hands, while using the lighter weights will move the balance point closer to the putter head. Golfers looking to smooth out their stroke often add more weight to the handle of their putters, while those more reliant on feel or like to feel a more active release during the stroke usually add more weight to their putter heads.

Counterbalanced putters like the Tank Cruiser are nothing new to golf, as many serious players have tinkered with different head weights and “back weighting,” the process of adding weight to the handle of the putter, for decades. But Odyssey is the first major putter manufacturer to simplify this process with adjustable weight ports in both the head and handle of a putter, saving tinkerers time and money.

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The V-Line (left) and #7 Tank Cruiser putters. Click on the photos to enlarge them.

The Tank Cruiser putters are available in four different styles — the #1 Wide and 330Mhave a bit of toe hang, while the #7 and V-Line are face-balanced — and each is available in lengths of 35 or 38 inches. Odyssey advises golfers who are interested in a counterbalanced putter to try the 38-inch model if they use a putter that is 35 inches or longer, or to try the 35-inch model if they use a putter that is 34 inches or shorter.

The Tank Cruiser putters come stock with a 15-inch SuperStroke Mid Slim 2.0 grip that weighs about 70 grams without weights. It’s extra length allows golfers to choke down on the longer-than-standard putters as Odyssey advises without the worry of running out of grip. And since the grips are non-tapered, golfers will have the same feel at the top of the grip as they do at the bottom.


As a former long putter user, I was devastated when the USGA announced that starting in 2016, I wouldn’t be able to anchor my 50-inch broomstick to my sternum in the USGA qualifiers I like to play. So like most golfers who were reliant on anchored putters, I started experimenting. I tried arm lock/Kuchar putters, big grips and several different putting styles before I realized that I could survive without my anchor. But surviving on the greens and thriving on them are two different things.

The takeaway from my tinkering was that I needed a counterbalanced putter with special weighting to help me putt my best. One of my favorite options was Odyssey’s Tank putter, but it felt clunky to me and I was moving away from face-balanced models. If only the Tank Cruiser putters were available then, I wouldn’t have spent so much time and money adjusting my gamers with shaft extensions, grips and lead tape.

The #1 Wide (left) and 330M putters. Click on the photos to enlarge them. 

Adjusting a Tank Cruiser putter allows a golfer to play Goldilocks. For me, putting the heaviest weights (20 grams) in the putter head made it feel too heavy. The 5-gram weights, on the other hand, made it feel to light. The 15-gram weights got me closer, but it still wasn’t “just right.” I’ve spent the last month experimenting with the 0-, 15- and 30-gram counterweights in the grips of the #1 Wide and 330M putters I was sent for review, and have finally settled on the 15-gram weight in the #1 wide. That gives me a more traditional look and the counterbalanced feel that I’ve come to enjoy, especially on the short putts that I tend to miss to the right of the hole.

What I was after, and what most golfers will be looking for, is the feeling of an effortless release of the putter at impact. In theory, the extra weight in the handle should slow down that portion of the putter during the stroke and allow golfers to more easily square up the toe with the heel at impact, but that won’t be true for all golfers. Some players, like me, will like the overall heavier feeling, which can add stability to a golfer’s stroke. Some golfers won’t know why they like it… they just will. And that’s great, too.

Each Odyssey Tank Cruiser comes with three sets of adjustable putter head weights (5, 10 and 20 grams) and three different counterbalance weights (0, 15 and 50 grams), as well as a special wrench to make the adjustments. 

So how do you know if a counterbalanced putter is for you? Making changes to the putter’s adjustable weight system creates noticeable differences in feel, but if you’re strongly opposed to the way the putter feels in its stock configuration (two 15-gram weights in the head and a 15-gram weight in the handle), it’s probably not right for you. And if you do like the stock setup, you should still experiment with the different weights. You’ll know when you get it right, even if it takes you some time like it did for me.

Looks and Feel

The Tank Cruisers have Odyssey’s Black Matte finish, which gives the putters a classic, no-glare look and offers a nice contrast with white alignment aids on each putter. I found the finish to be fairly durable, although the finish on the sole will show some wear as soon as you take it to the course.

The #1 Wide (left) and 330M putters at address. Click on the photos to enlarge them. 

Odyssey also took care to offer several different alignment aids in the line. The #1 Wide has a single alignment aid that is located in the flange of the putter, while the 330M has two lines on the flange that frame the ball nicely at address. The #7 has a sightline on the putter’s top line, as well as two longer lines that reinforce a golfer’s alignment on the fins of the putter. The V-Line has the most aggressive alignment aid with three long sightlines on its flange.

Each of the putters has Odyssey’s re-formulated White Hot insert, which feels extremely soft and is Odyssey’s most popular insert on the professional tours.

The Takeaway


If you’re struggling with your putting, there’s no reason not to try a counterbalanced putter. They’re great for golfers looking to get a jump on switching from their anchored putters, and while they’re not for everyone, they can be a nice change of pace for golfers who want to feel something a little different.



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Tuesday, September 29, 2015

CARLSBAD, CALIF., September 29, 2015 - Today Callaway Golf Company (NYSE: ELY) officially announced new Apex Irons, new Apex Pro Irons, and Apex Hybrids. The new Apex clubs, which will be available to golfers by the end of the month, advance the Apex product line that is widely regarded as establishing a new performance standard in the iron category since it launched two years ago.

In the new Apex Irons, Callaway for the first time has precision engineered its industry-leading face cup technology into a forged iron to promote increased distance. This set also features a multi-piece construction with more offset in the longer irons, a more compact shape with less offset in shorter irons, and advanced forging for incredibly soft feel.

The new Apex Pro Irons are a forged performance set built specifically for skilled players. They incorporate Tour influenced shaping and design with a classic look, progressive flow weighting that optimizes Center of Gravity (CG) for playability and control, and soft feel that better players prefer.

And the Apex Hybrid is the first hybrid for the Apex and Apex Pro player. It has a longer, more iron-like blade length with a Neutral CG bias, controlled ball flight, and workability from precision shaping. The new hybrids also deliver high ball speeds from a forged face cup, and an Internal Standing Wave that helps move the CG for versatility on various shots.

Live now, the Callaway Apex webpage features a suite of multi-material content related to the new products, including product videos, imagery and more:

The new Apex Irons (available lofts: 3-SW) and new Apex Pro Irons (available lofts: 3-AW) will be available at retail on October 30, and golfers can pre-order them starting October 16 on Both iron sets will have a retail price of $1,199.99 for steel shafts and $1,399.99 for graphite shafts. The new Apex and new Apex Pro sets will both have a wide selection of no upcharge shaft options, including popular shafts on Tour.


The Apex Hybrid (available lofts: 2H-5H) will be at retail and online on on December 4, and golfers can pre-order them starting October 16, with a retail price of $219.99 each.

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